Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Aviva first to launch on Acturis Unify
Aviva is the first insurer to join Acturis’ artificial intelligence and data-driven placement strategy tool Unify.
People Moves: 19 – 23 May 2025
Keep up to date with the latest personnel moves in insurance.
Aviva’s Yabantu: Consistency of strategy needed in mid-market
Michael Yabantu, head of mid-market at Aviva, highlights the need for consistency in mid-market underwriting strategy, and shares how the insurer is improving response times and refreshing products.
Staying one-step ahead in HNW with Aviva’s transformation – Owen
“We are always making sure we want to be one step ahead,” Ann Owen, managing director of Aviva Private Clients, told Insurance Age as the provider refreshed its product suite with the launch of Refine Home.
Biba 2025: Insurance sector cautious on AI declining claims or determining liability
Artificial intelligence is going to have a greater role to play in claims, including larger ones, even if the insurance sector has reservations about it being used to decline claims and determine liability.
Aviva grows UK GWP 11% and trims COR in Q1
Aviva grew UK gross written premiums by 11% in the first quarter of 2025 compared with the same period of last year reaching £1.85bn.
Biba 2025: Making MGA-capacity relationships flourish
Allowing managing general agents the freedom to act independently is the key to a productive insurer-MGA partnership, according to Pen Underwriting CEO Tom Downey.
CMA launches Aviva/DLG merger inquiry
The Competition and Markets Authority has today announced the launch of a merger inquiry into the Aviva/Direct Line Group deal.
Brokers closed Q1 with optimism on growth at five-year high – Aviva
Brokers’ optimism for growth reached its highest level in the past five years this March, according to Aviva’s Broker Barometer research.
People Moves: 6 – 9 May 2025
Stay in the loop with the latest insurance personnel moves.
Ex-Aviva boss Tiernan named new CEO at Lloyd’s
Patrick Tiernan has landed the top job at Lloyd’s being promoted to CEO, the marketplace has confirmed.
Broker recruitment market stabilises but retirements continue to rise
Aviva’s annual Broker Barometer has found 74% of brokers are recruiting, down from 94% in 2024, suggesting the market is stabilising and many brokers have successfully filled their staffing needs.
Aviva Health boss Steve Bridger takes claims role as Waseem Malik exits
Aviva has appointed Steve Bridger as chief claims officer for UK and Ireland general insurance, replacing Waseem Malik, who has left the business.
Probitas CEO Bathia and MD Bacon to retire
Probitas CEO Ash Bathia and managing director Nick Bacon will retire on 31 July 2025, a year after the £249m Aviva deal went through.
Brokers appetite for AI growing but split on automated vs in person underwriting
More than four out of five brokers said they would be interested or very interested in enhancing their operations with digital or automated processes, an increase of 15% since 2022, according to research by Aviva.
Aviva reports 18% increase in ghost broking frauds in 2024
Aviva detected an 18% increase in ghost-brokered policies and linked an additional 8,600 cases to open investigations into known ghost broking cases in 2024.
Aviva partners with Towergate on caravan cover
Ardonagh-owned Towergate has teamed up with Aviva on caravan, park and leisure homes.
News analysis: What does Aviva’s commission flex move mean for brokers and their customers?
In February, Aviva told brokers using e-trading platforms Fast Trade and Acturis E-Trade that they could set their own commission rates within set parameters of between 0% and 35%. Saxon East explores what this move means for brokers, their customers and…
Aviva to open regional underwriting branch in Cardiff
Aviva is opening a new regional underwriting branch in Cardiff to service brokers and clients in South Wales, Insurance Age can reveal.
Aviva Broker Community Fund shares £235,000 with 28 good causes
Aviva has announced the 28 winners of the 2024 Aviva Broker Community Fund sharing a pot of £235,000.
Direct Line shareholders sign off on Aviva takeover
Shareholders of Direct Line Group have given overwhelming backing to the Aviva takeover by voting in favour of the proposal at its annual general meeting.
Aviva launches enhanced CCI offering, creating dedicated team
Aviva has made enhancements to its digital commercial combined insurance (CCI) proposition, in response to broker feedback that it can be challenging to place more complex risks online.
Aviva-bound DLG swings back to operating profit but customer count falls
Direct Line Group has reported an operating profit of £205m for 2024, more than reversing a £189.9m loss the year before.
Aviva gives e-trade brokers commission flex up to 35%
Aviva has written to brokers that use its own e-trading platform Fast Trade – as well as Acturis E-Trade – telling them they can set their own commission rates within set parameters, Insurance Age has learned.