Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Biba makes manifesto commitments on tackling evolving risk of flood
The British Insurance Brokers’ Association has made specific commitments on the “significant and growing risk” for both personal and commercial customers from flooding, as it unveiled its 2025 manifesto.
Aviva continues regional push with five underwriting hires
Aviva has revealed five underwriting hires across the South West and Wales region as it continues its regional push.
Young broker looks to grow skills on Aviva’s Rising Stars programme
Aviva Rising Stars participant Poppy Keys, commercial broker executive at ABA Insurance Commercial, confirms she is already seeing changes to her role thanks to the programme.
Aviva pledges more than £4m to Citizens Advice
Aviva has renewed its multi-year partnership with Citizens Advice, pledging more than £4m to the charity, following its two-year investment in 2022.
Direct Line accepts Aviva’s £3.7bn takeover offer
Direct Line has accepted Aviva’s improved offer to takeover the company this morning in a deal one analyst has described as a "bold move that could turn out to be a gift that keeps on giving".
Aviva-target DLG launches on Compare the Market
Aviva takeover target Direct Line Group has launched three new branded motor insurance products on Compare the Market, marking its entry on to price comparison websites.
Brokers urge Aviva not to let DLG deal dull service
Brokers have hailed the ongoing improvements at Aviva and called on the provider not to be knocked off course in the regional market should the Direct Line Group takeover complete as expected.
Ex-Criterion loss adjuster jailed for over four years for claims fraud
A loss adjuster who abused his position by submitting a series of fake insurance claims worth over £160,000, including using his wife’s name and that of his deceased father-in-law, has been jailed.
Aviva claims Acturis API first with broker roll out planned for Q1 2025
Aviva has become the first insurer to create a claims application programming interface for integration with software house Acturis.
Aviva promotes Mark Skillern to head of broker strategic accounts
Aviva has promoted Mark Skillern to head of broker strategic accounts, Insurance Age can reveal, with the provider labelling his promotion as “the final piece in the strategic accounts senior leadership team”, which is led by broker distribution director…
Aviva has hit ‘strategic jackpot’ with £3.6bn DLG deal agreement, claims analyst
An analyst at investment firm Hargreaves Lansdown has described Aviva’s £3.6bn bid as a “golden ticket” for Direct Line Group shareholders.
Aviva has Xmas deadline for DLG offer after both agree prospective £3.6bn deal
Aviva and Direct Line Group have jointly announced that they have reached preliminary agreement on the financial terms of a potential acquisition of the latter by the former.
Aviva launches programme for rising stars of the broking world
Aviva has launched a programme targeting “rising stars” in insurance broking, to help brokers develop and retain young talent, Insurance Age can reveal.
Review of the year 2024: Brown & Brown’s Sime
Chris Sime, group markets director at Brown & Brown Europe, predicts a UK consolidator could get taken out by a US broker, wonders why buyers continue to pay multiples on unrealistic Ebitda projections and mulls what a Blanc/Winslow reunion might look…
Analysis: Aviva’s bid for DLG – what are the pros and cons for UK insurance brokers
The industry was abuzz last week with the ramifications of Aviva’s £3.3bn bid for Direct Line Group. Jonathan Swift reflects on the weekend’s developments, and what the deal might mean for UK brokers should the possibility of a green light gain momentum…
Analysts point to 265p per share to sweeten Aviva-DLG deal
Experts from Peel Hunt have labelled Aviva’s 250p per share approach for Direct Line as a “reasonable offer” adding there is “scope to sweeten the bid to 260-265p”.
Polaris at 30 – Derek Cowie
Derek Cowie started working at General Accident (now Aviva) in 1992. Polaris was founded in 1994 launching digital trading platform imarket in 2004.
DLG rejects £3.3bn Aviva takeover offer
Aviva has revealed it has become the second insurer to publicly bid for Direct Line Group this year, with an offer worth £3.3bn.
Polaris at 30 – managing director Vivek Banga
Ahead of a week-long ‘Polaris at 30’ series Insurance Age caught up with managing director Vivek Banga to run the rule over the history of e-trading developments and what is coming next for brokers.
Aviva UK general insurance GWP soars by 18%
Aviva UK has reported an 18% rise in general insurance gross written premiums to £5.7bn over the first nine months of 2024.
Aviva lifts the lid on young person social media ghost broking epidemic
One in three young drivers have purchased car insurance from ghost brokers selling invalid or fake policies on social media platforms, according to an Aviva survey.
Nathan Adams joins Lloyd’s from Aviva
Nathan Adams has been appointed Lloyd’s chief people officer joining early next year from Aviva where he held a number of senior roles having worked at the insurer since 2014.
Brokers to warn businesses on lithium-ion batteries
Brokers should urge businesses to take steps to manage the risks that lithium-ion batteries can present, according to guidance from Aviva.
Aviva and Allianz rumoured to be weighing up Esure bids
Both Aviva and Allianz are among potential bidders should Esure be put up for sale by its owners Bain Capital, according to a report by Bloomberg.