Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Aviva bulks up team with three more Zurich hires
Aviva has expanded its SME and distribution teams with three hires from Zurich and a promotion, as it revealed that Michelle Taylor will start ahead of schedule on 5 December.
Products: October 2023
Product launches this month include a sustainable business tool, stand-alone cover for SMEs, a latest defects scheme for building warranties, and a landlord product roll out on Applied Systems.
Theo Duchen, Lea Cheesbrough, Partners& and Marsh win big at UK Broker Awards 2023
Hailed as “a true technology entrepreneur”, Theo Duchen, co-founder of Acturis, pictured, won the Achievement Awards at the 2023 UK Broker Awards last night at the VOX, NEC, Birmingham.
Aviva shares ease back after takeover rumour driven surge
Aviva shares raced ahead by 10% earlier today, as rumours of a takeover swirled, but have since eased off to being 7% up as analysts dampened expectations of a deal.
Profile – David Martin, Aviva: Taking action
With two new trading sites on the horizon, more underwriters and authority in the regional network, a record number of apprentices and increased use of artificial intelligence, Aviva leader David Martin is bullish about pushing ahead with brokers.
Aviva targeting two new broker branches in 2024
Aviva is eyeing up opening two new offices next year, Insurance Age can reveal.
Aviva boosts UK SME and HNW proposition with £460m AIG Life swoop
Aviva has bought AIG Life from Corebridge Financial, a quoted subsidiary of American International Group, for £460m.
Market Moves: September 2023
All the latest key personnel moves across the insurance market.
Products: September 2023
Recent product launches target solicitors, sustainable builders, construction sector and employers concerned by internal fraud and scams.
Headline makers – September 2023
The hottest stories from 1 to 31 August.
Heather Smith leaves Allianz to head Axa Health
Axa Health has named Allianz’s managing director for retail, Heather Smith, as its new CEO. Smith will take up the role in mid-January 2024.
Aviva delivers digital tool to help brokers with Net Zero sustainability journey
Aviva has launched Sustainable Business Coach, a free-to-use digital tool designed to help brokers discover the impact their business has on the environment and wider society.
Editor’s letter: CEO Storah continues Aviva’s ‘entente cordiale’ with Canada
When Aviva needs a new UK and Ireland boss, Canada has become something of a go-to market.
Aviva swoops for Zurich PL & MGA boss Gambrell as Martin builds out team
Aviva has added two new appointments to its distribution team, including a swoop for Zurich’s personal lines and MGA boss.
Canadian brokers praise ‘fantastic leader’ Storah ahead of move to become Aviva UK CEO
UK and Irish insurance brokers can expect their new local Aviva CEO to be an ‘enabler’ who ’understands the importance of strong broker relationships,’ according to their counterparts in Canada.
Brokers urge new Aviva boss Storah to focus on empowerment
Incoming Aviva UK & Ireland GI boss Jason Storah has the chance to build on “solid” foundations and push ahead to deliver more empowered decision-making in the regional market, according to brokers.
Aviva Canada CEO Jason Storah to replace Winslow as UK and Ireland boss
Aviva has appointed Jason Storah as CEO of UK & Ireland General Insurance.
Direct Line takes Adam Winslow from Aviva as group CEO
Direct Line Group has swooped for Aviva’s UK & Ireland GI CEO Adam Winslow as its new chief executive.
Gareth Hemming to join Hiscox UK
Insurer has named Gareth Hemming as its new chief distribution officer for Hiscox UK.
Aviva bosses Blanc and Winslow see Lloyd's benefit
Aviva UK General Insurance chief executive Adam Winslow says the insurer’s entrance into Lloyd’s is ‘still up for discussion’, believing the historic marketplace could boost the provider’s distribution play.
Aviva GI CEO Winslow vows broker support amid solid 2023 results
UK general insurance CEO Adam Winslow has underlined the support of brokers following Aviva’s first-half year results.
Aviva UKGI profits boosted 40% amid surging investment returns
Aviva UK and Ireland general insurance operating profits increased 40% to £230m in the first half of 2023 (2022 H1: £163m).
Aviva expands appetite to boost sustainable building projects
Aviva has expanded its underwriting appetite to include engineered timber in commercial developments following a pilot, which saw it working with a handful of developers on sustainable building projects.
Ardonagh’s UK commercial MGA adds ex-Aviva leader Jackman as sales director
Former director of regional brokers, strategy and propositions at Aviva, Karen Jackman, has joined Ardonagh’s UK commercial MGA as sales director, Insurance Age can reveal.