Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Contractors Combined now available on Fast Trade
With brokers seeking to place more Contractors Combined business online - not just liability, but full combined cover, Aviva is pleased to announce that its new Contractors Combined product is now available to trade on Fast Trade. Read this content to…
Aviva building MGA hybrid fronting proposition
Aviva has confirmed that it is developing a managing general agent hybrid fronting proposition within UKGI global corporate and specialty.
Summer risk guidance for commercial and personal lines clients
With summer on the way and warmer conditions ahead, what are the risks facing personal lines and commercial lines clients? Aviva’s summer risk guidance provides some top tips for brokers on how to support your clients when it comes to managing seasonal…
FIFA World Cup 2026: The role of insurance
The 2026 FIFA World Cup comes with a significant number of risks, which subsequently find themselves in the insurance market. Luke Powis, head of crisis management at Aviva discusses the critical role of insurance in the safe and successful delivery of…
Aviva Syndicates to launch in September as Probitas name retired
Aviva has confirmed plans to rebrand its Lloyd’s business Probitas 1492 as ‘Aviva Syndicates’.
Insurers line-up to support licensed trade during World Cup
With Scotland having kicked off with a win over Haiti, and England’s men’s team set to start its tournament on Wednesday, insurers have lined-up to support licensed trade customers as the World Cup progresses.
Aviva builds out in contractors combined with digital launch
Aviva has launched a digitally traded contractors combined proposition, starting on Acturis with Fast Trade to follow, claiming it is plugging a gap in an underserved part of the market.
Aviva reveals further rise in prevented ghost broking fraud
Aviva detected more than 105,000 fraudulent insurance applications in 2025, with a growing proportion of this activity linked to ghost broking.
Blog: When does optimism topple over into delusion?
The Biba Conference last month was a triumph, and the lyric that united every insurance conversation in the city was growth. But the unbridled optimism about growth almost always came with the bassline ‘have you heard about the crazy rating in the market…
Northern Ireland aggregator alerts drivers on ghost broking signs
Aggregator CompareNI has reported 49% of Northern Ireland drivers admitted they could not spot a fake insurance policy as it urged motorists to lookout for the telltale signs of ghost broking.
Aviva highest UK insurer in Top 100 brand value listing as Intact fastest global grower
Brand valuation consultancy Brand Finance has ranked six UK insurers in its Top 100 report for 2026, and cited Intact as the fastest growing globally more than doubling its brand value.
Aviva's Michael Yabantu on the value of regional relationships
In this video, Michael Yabantu, managing director of mid-market at Aviva shares insights from the insurer's Broker Barometer survey and ongoing Broker Roadshows. He covers the importance of a strong regional presence in a rapidly changing market, and how…
Numbers down again but nearly three-quarters of brokers recruiting, Aviva survey shows
Nearly three quarters of brokers (72%) are currently recruiting, down from 74% last year and 94% in 2024, according to the latest Broker Barometer survey by Aviva.
Aviva PL CEO Morris: DLG now a non-issue for brokers
Aviva’s takeover of Direct Line is coming up less and less in the insurer’s conversations with brokers, according to its personal lines boss.
Zurich responds to broker feedback with SME commercial combined e-trade enhancements
Zurich UK has claimed an insurer first launching a module core cover approach on Acturis for its SME e-trade commercial combined offering, Insurance Age can reveal.
Aviva doubling down for customers, says Martin
Aviva is committed to pushing on with an “absolute focus on customer” and will continue “doubling down”, David Martin, managing director for UK commercial and chief distribution officer, told Insurance Age as he teased a “major new proposition” pencilled…
Aviva promotes McMurrough to commercial lines CUO
Aviva has appointed Alex McMurrough as chief underwriting officer for commercial lines.
UK commercial lines shrink 8% at Aviva in Q1
Aviva has revealed a £71m fall in UK commercial gross written premiums for the first quarter of the year.
Aviva survey ranks broker priorities ahead of Biba conference
Strengthening partnerships with insurers is the top priority for brokers ahead of this year’s British Insurance Brokers’ Association’s conference, according to Aviva’s latest Broker Barometer.
Time: To - Spotlight the importance of regional presence
Aviva’s recent Broker Barometer survey found that almost nine in ten brokers want to work with insurers that have a strong regional presence. Ahead of BIBA 2026, this content sheds light on Aviva’s regional presence and how the insurer is supporting…
Time: To - Be unstoppable together
Brokers are at the forefront of a changing world. And while the pressures are real, so are the possibilities. Ahead of BIBA 2026, Dave Martin, MD, UK commercial and chief distribution officer at Aviva highlights how the insurer is supporting brokers to…
D&O, employee benefits and key man cover top list as brokers optimistic on growth
Brokers have ranked D&O, employee benefits and key man cover as the top areas most likely to grow in the coming 12 months as they expressed near unanimous optimism about their businesses and the sector.
Time: To - Spotlight our digital trading team
Digital trading plays a key role in enabling brokers to quote and bind policies for commercial clients quickly, confidently and with clarity. This video introduces the specialists that support Aviva’s eTrading platforms and help brokers trade simply,…
Time: To - Spotlight speed of service
Speed and quality of service are paramount in order for brokers to deliver on their SME clients’ expectations. Ahead of the BIBA 2026 Conference, this content highlights how Aviva’s experienced SME support team are on hand to provide service levels that…