Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
New CEO Winslow plans to ‘unlock the next phase of CFC’s growth’
Former Direct Line Group boss Adam Winslow has today joined CFC as group CEO.
Podcast: Reid and Clegg present Double Indemnity – episode nine, Aviva’s Dave Martin
Aviva leader Dave Martin joins Stuart Reid and Toby Clegg for the latest episode of the Double Indemnity podcast series.
Aviva, Admiral and NFU CEOs rally against product standardisation at HoL hearing
Aviva’s UK and Ireland CEO Jason Storah has said the standardisation of insurance products would be a “step back” and reduce competition, innovation and personalisation.
Aviva cuts e-trade turnaround times as digital appetite grows
More than three quarters of Aviva’s SME new business referrals placed digitally are now turned around within 60 minutes, compared with just over a third at the start of the year.
UK Broker Awards 2026 shortlist revealed
Today Insurance Age can reveal the shortlist for the 2026 UK Broker Awards.
Claims heads the list as Aviva delves into broker demands
Claims service topped the list of broker priorities in the latest Broker Barometer from Aviva looking at the support the sector values most from insurers.
McGill and Partners crowned Broker of the Year at 2026 British Insurance Awards
McGill and Partners and Native were the big broker winners at the British Insurance Awards last night.
Aviva and Axis partner on renewable energy Lloyd’s consortium
Aviva and specialty insurer Axis have together launched a Lloyd’s consortium to support new renewable energy projects, designed to simplify placement for brokers and clients.
Ex-DLG/Aviva boss Winslow to replace O’Shea as CFC CEO
Specialist insurer CFC has today announced Adam Winslow as its new group chief executive officer.
Aviva broadens cyber offering appetite and cover
Aviva has strengthened its cyber proposition, broadening its appetite with the introduction of cover to support a wider range of clients as threats continue to evolve.
MGA launches into specialist home market with Aviva hires
Specialist MGA Euna has launched a personal lines proposition with the introduction of Specialist Home, a non-standard residential and contract works product.
Blog: Is ex-DLG/Aviva CEO Adam Winslow about to resurface at PIB?
A year on from the announcement that he was to depart Direct Line Group in the wake of its takeover by Aviva, Jonathan Swift muses what its former CEO Adam Winslow’s next move might be. And comes up with a potentially surprising conclusion.
Aviva launches minifleet excess reductions on Fast Trade
Aviva has added an excess reduction of up to £200 for minifleet customers with policies traded on Fast Trade, to support brokers in delivering stronger claims outcomes for their SME customers.
Swift action helps keep a golf club trading after fire
When a fire broke out at a golf club, Aviva’s commercial lines property claims team acted quickly to support the business and keep disruption to a minimum. This content highlights how swift action ensured a smooth claims journey, effective cost…
Aviva continues commercial lines leadership team build
Aviva has added Shyam Bhayani and David Thomas to its commercial lines chief underwriting office leadership team.
Contractors Combined now available on Fast Trade
With brokers seeking to place more Contractors Combined business online - not just liability, but full combined cover, Aviva is pleased to announce that its new Contractors Combined product is now available to trade on Fast Trade. Read this content to…
Aviva building MGA hybrid fronting proposition
Aviva has confirmed that it is developing a managing general agent hybrid fronting proposition within UKGI global corporate and specialty.
Summer risk guidance for commercial and personal lines clients
With summer on the way and warmer conditions ahead, what are the risks facing personal lines and commercial lines clients? Aviva’s summer risk guidance provides some top tips for brokers on how to support your clients when it comes to managing seasonal…
FIFA World Cup 2026: The role of insurance
The 2026 FIFA World Cup comes with a significant number of risks, which subsequently find themselves in the insurance market. Luke Powis, head of crisis management at Aviva discusses the critical role of insurance in the safe and successful delivery of…
Aviva Syndicates to launch in September as Probitas name retired
Aviva has confirmed plans to rebrand its Lloyd’s business Probitas 1492 as ‘Aviva Syndicates’.
Insurers line-up to support licensed trade during World Cup
With Scotland having kicked off with a win over Haiti, and England’s men’s team set to start its tournament on Wednesday, insurers have lined-up to support licensed trade customers as the World Cup progresses.
Aviva builds out in contractors combined with digital launch
Aviva has launched a digitally traded contractors combined proposition, starting on Acturis with Fast Trade to follow, claiming it is plugging a gap in an underserved part of the market.
Aviva reveals further rise in prevented ghost broking fraud
Aviva detected more than 105,000 fraudulent insurance applications in 2025, with a growing proportion of this activity linked to ghost broking.
Blog: When does optimism topple over into delusion?
The Biba Conference last month was a triumph, and the lyric that united every insurance conversation in the city was growth. But the unbridled optimism about growth almost always came with the bassline ‘have you heard about the crazy rating in the market…