Aviva
Aviva is one of the largest and most recognised UK insurance brands, with more than 320 years of heritage. As a composite insurer, we can provide customers with a wide range of insurance and savings products - from commercial and personal lines to health insurance and pensions, investments and asset management. Using technology and our expertise we try to prevent bad things from happening to our customers in the first place, helping our 33 million customers defy uncertainty and look to the future with confidence. We are the only large scale, multi-line insurer in the UK, our home market. We also have a strong presence in selected markets in Europe, North America and South-East Asia. We focus on markets where we can achieve scale, profitability and competitive advantage.
Broker recruitment market stabilises but retirements continue to rise
Aviva’s annual Broker Barometer has found 74% of brokers are recruiting, down from 94% in 2024, suggesting the market is stabilising and many brokers have successfully filled their staffing needs.
Aviva Health boss Steve Bridger takes claims role as Waseem Malik exits
Aviva has appointed Steve Bridger as chief claims officer for UK and Ireland general insurance, replacing Waseem Malik, who has left the business.
Probitas CEO Bathia and MD Bacon to retire
Probitas CEO Ash Bathia and managing director Nick Bacon will retire on 31 July 2025, a year after the £249m Aviva deal went through.
Brokers appetite for AI growing but split on automated vs in person underwriting
More than four out of five brokers said they would be interested or very interested in enhancing their operations with digital or automated processes, an increase of 15% since 2022, according to research by Aviva.
Aviva reports 18% increase in ghost broking frauds in 2024
Aviva detected an 18% increase in ghost-brokered policies and linked an additional 8,600 cases to open investigations into known ghost broking cases in 2024.
Aviva partners with Towergate on caravan cover
Ardonagh-owned Towergate has teamed up with Aviva on caravan, park and leisure homes.
News analysis: What does Aviva’s commission flex move mean for brokers and their customers?
In February, Aviva told brokers using e-trading platforms Fast Trade and Acturis E-Trade that they could set their own commission rates within set parameters of between 0% and 35%. Saxon East explores what this move means for brokers, their customers and…
Aviva to open regional underwriting branch in Cardiff
Aviva is opening a new regional underwriting branch in Cardiff to service brokers and clients in South Wales, Insurance Age can reveal.
Aviva Broker Community Fund shares £235,000 with 28 good causes
Aviva has announced the 28 winners of the 2024 Aviva Broker Community Fund sharing a pot of £235,000.
Direct Line shareholders sign off on Aviva takeover
Shareholders of Direct Line Group have given overwhelming backing to the Aviva takeover by voting in favour of the proposal at its annual general meeting.
Aviva launches enhanced CCI offering, creating dedicated team
Aviva has made enhancements to its digital commercial combined insurance (CCI) proposition, in response to broker feedback that it can be challenging to place more complex risks online.
Aviva-bound DLG swings back to operating profit but customer count falls
Direct Line Group has reported an operating profit of £205m for 2024, more than reversing a £189.9m loss the year before.
Aviva gives e-trade brokers commission flex up to 35%
Aviva has written to brokers that use its own e-trading platform Fast Trade – as well as Acturis E-Trade – telling them they can set their own commission rates within set parameters, Insurance Age has learned.
Aviva “ruthlessly focused” on being consistent for brokers, says CEO Storah
Aviva grew UK SME business by 12% in 2024 with a more or less 50/50 split between rate and policy count growth, its UK and Ireland general insurance CEO has told Insurance Age.
Aviva scores double-digit UK profit and volume growth in 2024
Aviva has posted 16% UK gross written premium growth in 2024, as its combined operating ratio improved to 94.9%.
Ex-Aviva UK CEO named ABI president
The Association of British Insurers has appointed Andy Briggs, CEO of Phoenix Group, as president with immediate effect.
People Moves: 10 – 14 February 2025
Keep up to date with the latest insurance industry personnel moves.
Bristol regional review: Strong outlook with ‘vibrant economy’
Insurance experts in Bristol have a strong outlook about growth in the city as they highlight its “vibrant economy”, with investments to provide both insurers and brokers opportunities, Rosie Simms explores.
Howden and Aviva join up on renewable energy
Howden’s power and renewable energy team has launched a UK quote and bind platform.
IFB launches campaign to tackle paid-ad spoofing scams
The Insurance Fraud Bureau has launched a national campaign aimed at the multi-million pound problem of paid-ad spoofing claims scams, as it revealed that victims could be facing up to £13,000 in unsolicited fees.
Biba makes manifesto commitments on tackling evolving risk of flood
The British Insurance Brokers’ Association has made specific commitments on the “significant and growing risk” for both personal and commercial customers from flooding, as it unveiled its 2025 manifesto.
Aviva continues regional push with five underwriting hires
Aviva has revealed five underwriting hires across the South West and Wales region as it continues its regional push.
Young broker looks to grow skills on Aviva’s Rising Stars programme
Aviva Rising Stars participant Poppy Keys, commercial broker executive at ABA Insurance Commercial, confirms she is already seeing changes to her role thanks to the programme.
Aviva pledges more than £4m to Citizens Advice
Aviva has renewed its multi-year partnership with Citizens Advice, pledging more than £4m to the charity, following its two-year investment in 2022.