Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Aviva reveals 15 new hires in regional specialty push
Aviva has hired 15 people in its regional specialty segment as it commits to increasing market visibility through deeper, face-to-face engagement with brokers across the regions.
Biba 2026 Countdown: Aviva’s Michael Yabantu
Michael Yabantu, managing director of mid-market at Aviva, is keen to talk to brokers to work together to address the protection gap for customers and hints that the insurer’s Wednesday night event might have an element of Madness to it.
Aviva makes third acquisition in three years buying long standing partner
Aviva has acquired DisasterCare Group in a move that it believes will strengthen its disaster recovery and restoration capability, as well as support a quicker end-to-end property claims process for customers, brokers and partners.
Open GI looks to Barnard from Aviva to succeed Badley as CEO
Open GI has appointed James Barnard from Aviva to succeed Simon Badley as group CEO, with the change scheduled “over the course” of the second half of the year.
Broker growth optimism rises to new heights
Brokers are increasingly optimistic about growth, with regional players leading the way according to a survey by Aviva.
Aviva refreshes PI cover offering brokers flexibility
Aviva has refreshed its digitally traded professional indemnity product as it launches the proposition on Fast Trade and Acturis.
Aviva to complete commercial combined overhaul with final module launch
Aviva is poised to complete the overhaul of its digital commercial combined insurance proposition, with the launch of its final standalone module, money insurance, available from May.
Insurtech adds former Aviva COO to board
Insurance administration software provider Genasys has appointed industry veterans Hugh Hessing and Gavin Routledge as non-executive directors.
Brokers digitally self-servicing hits 90%, Aviva finds
Brokers’ appetite for digital self-service is rising, with 90% now happy to manage business digitally, up 10% year on year, according to Aviva’s latest broker barometer.
Aviva to open US commercial lines branch in New York
Aviva is setting up an onshore surplus lines business in the US, based in New York City, with a target of starting to trade in the second quarter of this year in a move it claimed will strengthen its proposition for brokers and clients.
Ghost broking victims almost double in 2025
The number of victims of motor insurance ghost broking scams leapt by 93% in 2025, according to analysis by Synectics Solutions, as it called for greater cross-organisation intelligence sharing.
Aviva unveils ChatGPT insurance app
Aviva is set to launch an app on ChatGPT where customers can get an initial home insurance quote in just a couple of minutes.
Regional presence tops brokers’ insurer want list
Almost nine in 10 (88%) brokers want to work with insurers with a strong regional presence up 12% year-on-year according to Aviva’s latest Broker Barometer survey.
Aviva responds to Direct Line’s £10.6m fine
Aviva has confirmed it was fully aware of the ‘historical’ accounting errors that have led to the Prudent Regulation Authority hitting Direct Line Group with a £10.6m fine and stated there will be no impact on the integration or the financial benefits it…
PRA fines Direct Line underwriter £10.6m
The Prudential Regulation Authority has fined UK Insurance Limited, a subsidiary and principal underwriter of Direct Line Group and now part of Aviva, £10.625m for a miscalculation of its Solvency II balance sheet during 2023 and 2024.
Soft market a ‘critical opportunity’ for brokers to tackle underinsurance
Brokers are increasingly seeing their role as pivotal in fixing underinsurance, with 87% agreeing they should proactively address it, up from 80% last year, according to Aviva.
Aviva to keep Direct Line for Business
Aviva, which partially exited direct SME commercial business in 2024, is keeping Direct Line for Business and does not view it as a challenger to brokers, Jason Storah, CEO for UK and Ireland general insurance told Insurance Age.
News analysis: Will NCDs for fleets catch on, and what does the future hold for the CV sector?
Last year, Zurich Insurance announced it was enhancing its SME e-trade fleet offering by accepting no claims discount (NCD) claims history in response to broker demand. Saxon East examines the ramifications of this move – and explores other dynamics…
Storah promises brokers more to come as Aviva reaches sub 94% ‘North Star’ COR
Aviva grew gross written premium and policy numbers in a “challenging” SME market, Jason Storah, CEO for UK and Ireland general insurance at Aviva, confirmed to Insurance Age, as he promised further broker focus after its 2025 results.
Aviva posts UK commercial growth as Direct Line boosts GWP to over £9bn
Aviva grew UK commercial premiums by 7% to £3.85bn last year as it improved the combined operating ratio in the line to 93.9% from 95.4%.
Aviva grows broking Rising Stars programme with largest cohort
Aviva has extended its Rising Stars programme with its 19 cohorts, aiming to help brokers retain the best talent from across their business.
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Aviva restructures GCS team as Probitas CEO Washington leaves
Matt Washington, managing director of Global Corporate & Specialty at Aviva and CEO of Probitas, is set to leave the insurer as it restores his responsibilities into two roles.
Aviva secures naming rights for new 20,000 capacity Bristol concert venue
A new 20,000 capacity indoor entertainment arena in Bristol will be known as the Aviva Arena, it was announced today.