Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Aviva brings charity activities in Community Fund and Foundation together
Aviva has unveiled a simplified structure for its charitable activity bringing together the Aviva Community Fund and its previous grant-making programme, the Foundation, into a single offering.
Former Aviva exec awarded CBE in New Years Honours List
Insurance industry veteran Cathryn Riley has been recognised by King Charles III in the 2026 New Years Honours List.
Cardiff regional review: Competition not exterminated by consolidation
Insurance experts in Cardiff outline the diversifying businesses in the media and sporting hub city, and highlight the competitive nature of the market with one broker per village on the outskirts.
Aviva partners with Percayso on data enrichment
Aviva has partnered with Percayso Inform to enhance its data enrichment capabilities, in a multi-year deal.
Aviva urges brokers to educate SMEs on cyber risks
Research from Aviva has found 36% of SMEs rank cyber as their most significant risk, with the insurer urging brokers to step in as firms underestimate cyber and other disruptive risks.
End of Year Review 2025: nCino’s Ashleigh Gwilliam
Ashleigh Gwilliam, director of insurance at nCino calls for more to be done to make insurance careers genuinely attractive to young talent and predicts AI will be handling first-pass underwriting decisions on at least 30% of SME commercial risks by the…
Start-up broker Pelican’s MD praises ‘transformative’ Aviva support programme
Chris Braniff, managing director of Pelican Insured, has made changes to all of the broker’s processes following taking part in Aviva’s Future Leaders Programme.
Aviva pushes on with 17% UK growth
Aviva grew gross written premiums in the UK by 17% to £6.27bn in the first nine months of the year, with double digit rises in personal and commercial lines.
Aviva demands crackdown as ghost broking surges 22%
Aviva has called for tougher enforcement, stronger penalties and better education to crackdown on ghost broking as it detected a 22% surge in cases since 2023.
Aviva backs SRG’s MX with capacity
Aviva has signed a multi-year capacity deal with MX, the underwriting arm of Specialist Risk Group, Insurance Age can reveal.
Aviva’s Martin on utilising data to prevent underinsurance and free up broker’s time
A host of new technology developments are “coming down the track” at Aviva that will enable the insurer to utilise data better to spot opportunities, prevent underinsurance and free up broker’s time, according to David Martin, MD for UK commercial lines…
Aviva to double automatic business interruption indemnity period to 24 months
Aviva is set to double its automatic business interruption indemnity period to 24 months, in what it claims is a UK market first to tackle underinsurance, Insurance Age can reveal.
Aviva launches risk training platform for commercial clients
Aviva has unveiled Aviva Risk Training Solutions, a digital learning platform designed to help businesses strengthen their risk management capabilities with 25 courses already live and over 50 in development.
UK Broker Awards winners 2025: Lickens, AllClear, Everywhen and Insuretec.com among those crowned
AllClear scooped the Broker of the Year award, and Clear Group executive chairman Howard Lickens won the Achievement Award, at the UK Broker Awards last night in Birmingham.
People Moves: 29 September – 3 October 2025
Keep up to date with the latest personnel moves in insurance.
Ex-MIB boss and QBE and Aviva claims leader Clayden joins reinsurer
Former CEO of the Motor Insurers’ Bureau, Dominic Clayden, has joined Bermuda-domiciled international specialty reinsurance group Compre in the newly created role of interim global claims director.
Aviva rolls out Global Risks Management Solutions in commercial lines
Aviva has launched its Global Risk Management Solutions proposition that unites 230 risk consultants across the UK, Ireland and Canada with Chris Andrews, director of risk management solutions UK, leading the UK and Ireland proposition.
Ex-Aviva and Direct Line CFO Jane Poole joins CFC
Jane Poole will be joining CFC as group chief financial officer this month, the insurance provider has confirmed.
Aviva prevents £60m in fraudulent claims in the first half of 2025
Aviva’s counter fraud team has stopped over 6,000 fraudulent insurance claims in the first six months of this year, amounting to more than £60m.
Ex-Aviva director takes over Bravo MD role
Bravo Networks has named Karen Jackman as managing director with effect from 1 September 2025, suceeding Phil Bayles who tool on the role on an interim basis in March.
AI insurance broker launches backed by Aviva
Meshed, an artificial intelligence insurance broker, has launched following a pre-seed funding round of £950,000, backed by Aviva via Founders Factory and venture capital funds Haatch, along with angels.
‘We have to keep earning the right to be number one in the market,’ says Aviva’s Storah
Jason Storah, CEO for UK and Ireland general insurance at Aviva has said it will continue to improve service levels, proposition and technology for brokers during the rest of the year, as he hailed the performance of growing premiums and profit in the…
Aviva UK operating profit soars 72% in H1 2025
Aviva achieved 9% growth in UK gross written premiums in the first half of the year to £3.87bn, with commercial lines up 15% and personal lines 3% ahead compared to the same period of 2024.
Brokers voice mounting underinsurance worries in non-standard market
A survey by Prestige Underwriting has revealed an uptick among brokers concerned about non-standard customers risking underinsurance.