Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Aviva signs three-year property deal with Rokstone
Managing general agent Rokstone, part of the Aventum Group, has inked a three-year binding authority agreement with Aviva for its direct & facultative property portfolio.
Broker Expo 2024: Talent shortage threat to market
A panel of insurance leaders at Broker Expo 2024 in Birmingham has highlighted a shortage of talent as one of the biggest threats to the industry to solve together.
Q&A: Aviva’s Jason Storah
One year into the role, Jason Storah, UK and Ireland general insurance CEO at Aviva, tells Insurance Age about the goals he is happy to be challenged on in another 12 months’ time, what the Probitas deal means for regional brokers and reflects on recent…
Aviva opening ‘at least one’ office location before next Biba conference
After opening two offices earlier this year, Aviva’s David Martin has told Insurance Age that at least one more location will be open before the British Insurance Brokers’ Association conference next year.
Storah promises ‘more to come’ from Aviva on office openings and expansions for brokers
Aviva believes there is “more to go at” with brokers and is weighing up options, having opened in Chelmsford and Southampton along with expanding in Glasgow this year, UK and Ireland general insurance CEO Jason Storah told Insurance Age.
Aviva signs capacity deal for Howden scheme
Aviva has agreed to a deal with Howden to provide capacity for the broker’s Bespoke Farm and Estate Scheme, Insurance Age can reveal.
High Net Worth – is it really high noon for MGAs in upmarket personal property?
With Munich Re (GrovesJohnWestrup) and Allianz (Home & Legacy) putting mid- and high-net-worth MGAs into run-off in the last 18 months, is this distribution model failing to connect with these customers? Ed Murray explores these developments and others…
Ghost broker handed two-year suspended prison sentence
A man who sold invalid insurance policies and tried to take out car insurance for himself by covering up his driving offences and using a fake no-claims discount certificate has been sentenced to two years in prison, suspended for two years.
Taylor’s broker remit expanded at Aviva as Birbeck shifts to claims
Aviva’s strategic accounts director Michelle Taylor has been handed a wider broker-facing remit within the insurer, Insurance Age can reveal.
Axa UK & Ireland looks to Aviva for new CRO
Axa UK & Ireland has appointed Rahul Gumber as chief risk officer, subject to regulatory approval.
How can the insurance industry bust ghost brokers for good?
With ghost broking a growing and persistent threat to the insurance industry, Rosie Simms asks whether technology is making the problem more prevalent – or easier for insurers to spot.
Arch expands presence in Glasgow with new office
Arch Insurance’s UK regional division has announced it has opened a new office in Glasgow as part of its growth strategy for the region.
Aviva UK&I GI boss Storah “bullish” commercial rates to hold steady throughout 2024
Aviva UK and Ireland general insurance CEO Jason Storah is confident that most of the wider commercial sector will continue to hold its nerve over rate and not chase short-term market gains – for now, at least.
30% premium growth sees Aviva UK&I PL arm overtake commercial at HY 2024
Aviva has reported that its UK & Ireland premiums increased 18% to £3,809m in the first six months of 2024 (HY23: £3,219m) with strong growth across all business lines, especially personal.
Aviva grows its presence in Glasgow
Aviva is moving its trading offices in Glasgow’s city centre financial district to accommodate 26 employees and serve as a base for its mid-market, distribution, schemes and GCS teams.
Allianz’s Hobbs, Arch’s Peters, Aviva’s Martin and Zurich’s Nichols to join panel at Broker Expo 2024
Insurance Age is delighted to reveal the first panel at the Broker Expo 2024 and it has a lot of insurer star power.
Aviva completes £249m Probitas buy
Aviva has completed the £249m purchase of Probitas after getting all the necessary approvals.
Aviva research points to “daunting” recruitment landscape for brokers
More brokers are recruiting, vacancies are taking longer to fill, and firms are paying more than expected for new hires.
Application and ghost broking motor fraud up 64% at Aviva
Aviva spotted fraud on more than 51,000 motor policy applications last year, up 64% on its 2022 detection figures, the insurer has revealed.
Ex-Aviva CEO Winslow raids former employer again
Direct Line Group has named Maz Bown as group chief risk officer, subject to regulatory approval, joining from Aviva where she was chief risk officer, UK General Insurance and Health.
Are new regional insurer offices the silver bullet to improve broker service?
The insurer retrenchment from the regions might have stopped and indeed been reversed in some cases, but as Ida Axling discovers, new branches, whilst welcome, are not the answer to all the issues over broker service.
Broker moves Accredited-backed MGA capacity to Aviva with extended facility
Norwich-based insurtech broker Pikl has replaced its MGA capacity after signing a deal with Prestige Underwriting, backed by Aviva.
Allianz and Aviva take top slots in Brokerbility’s insurer partner satisfaction survey
Allianz has been voted in first place by Brokerbility members in its latest poll on service satisfaction from key insurer partners as Aviva topped the rankings in the underwriting category.
Aviva’s Blanc: UK insurance industry needs to start planning for a post-Flood Re world
Amanda Blanc, group CEO at Aviva, claimed the UK must be cautious about what happens in a post-Flood Re world come 2039.