Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Is the broking industry really falling behind on AI adoption and innovation?
Brokers call on software houses to step up as pressure to implement AI solutions grows, especially when it comes to cost and integration. Ida Axling investigates.
Aviva leans into digital with enhanced freight liability insurance launch
Aviva Global, Corporate and Specialty has rolled out freight liability insurance on Acturis for the first time alongside making the enhanced version available on Fast Trade.
Aviva doubles offshore renewable energy capacity to £150m
Aviva has doubled its offshore renewable energy capacity to £150m, with Roberts Proskovics appointed to lead the insurer’s renewable energy team.
Aviva’s rising stars programme sees cohort promotions
Poppy Keys, construction commercial broker executive at ABA Insurance Commercial, has implemented a number of changes following Aviva’s rising stars programme, as five of its participants gain promotions.
Axa’s Walker and Aviva’s Storah tackle monthly payments, flooding and Consumer Duty in parliamentary session
Jon Walker, CEO of Axa Commercial, has highlighted the valuable service of pay monthly options, and urged the government to increase flood defence spending, in a parliamentary session held earlier this week.
Alan Boswell crowned Broker of the Year at 2025 BIAs
Alan Boswell Group won Broker of the Year at the 2025 British Insurance Awards last night (9 July).
Data – a ‘superpower’ in a business
Data was a “superpower” in a business, Mark McIlquham UK CEO of Acrisure told the audience at the Managing General Agents’ Association 2025 conference on 3 July, in a discussion where cross-selling was also to the fore.
Aviva names Owen Morris UK personal lines CEO as Direct Line deal completes
Owen Morris has been appointed CEO of UK personal lines at Aviva as the Direct Line takeover went through.
CMA greenlights Aviva’s takeover of DLG
The Competition and Markets Authority has today cleared Aviva’s takeover of Direct Line Group.
Aviva GCS revamps real estate and construction, including mass timber
Aviva’s Global Corporate and Specialty business has launched a new and unified ‘Real Estate and Construction’ client practice, bringing together its construction, latent defects and real estate teams.
Blog: Counting up the commercial longevity
Which is longer: the average tenure of a FTSE 100 CEO or that of a commercial insurance leader? Emmanuel Kenning calculates the numbers and finds a surprisingly short job-title occupancy in the sector.
DLG CEO Winslow and CFO Poole to exit in Aviva takeover management reshuffle
Adam Winslow, CEO of Direct Line Group, will exit when the takeover by Aviva goes through.
Birmingham regional review: Highly competitive market
Birmingham’s central location in the country creates opportunities for investment and growth, according to experts in the highly competitive broker market, with recruitment flagged as the main challenge.
Aviva launches Accept Quote functionality in mid-market push
Aviva has launched its Accept Quote functionality with brokers now able to accept regionally traded mid-market new business quotes and hold cover at the touch of a button.
Aviva/DLG set for July as regulators rubber stamp takeover
The Financial Conduct Authority and the Prudential Regulation Authority have given the greenlight to Aviva buying Direct Line Group clearing a pathway for the deal to complete next month.
Underinsurance concerns remain high despite slight easing – Aviva research
Aviva’s latest Broker Barometer has revealed 68% of brokers believe clients may be underinsured which while still high has eased slightly.
Blog: Young talent now will fix future recruitment challenges
With an ageing industry and recruitment being cited as one of the main challenges faced by insurance firms, bringing in younger talent into insurance is vital, but is the industry doing enough? Rosie Simms surveys the landscape.
Aviva first to launch on Acturis Unify
Aviva is the first insurer to join Acturis’ artificial intelligence and data-driven placement strategy tool Unify.
People Moves: 19 – 23 May 2025
Keep up to date with the latest personnel moves in insurance.
Aviva’s Yabantu: Consistency of strategy needed in mid-market
Michael Yabantu, head of mid-market at Aviva, highlights the need for consistency in mid-market underwriting strategy, and shares how the insurer is improving response times and refreshing products.
Staying one-step ahead in HNW with Aviva’s transformation – Owen
“We are always making sure we want to be one step ahead,” Ann Owen, managing director of Aviva Private Clients, told Insurance Age as the provider refreshed its product suite with the launch of Refine Home.
Biba 2025: Insurance sector cautious on AI declining claims or determining liability
Artificial intelligence is going to have a greater role to play in claims, including larger ones, even if the insurance sector has reservations about it being used to decline claims and determine liability.
Aviva grows UK GWP 11% and trims COR in Q1
Aviva grew UK gross written premiums by 11% in the first quarter of 2025 compared with the same period of last year reaching £1.85bn.
Biba 2025: Making MGA-capacity relationships flourish
Allowing managing general agents the freedom to act independently is the key to a productive insurer-MGA partnership, according to Pen Underwriting CEO Tom Downey.