Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Blog: When does optimism topple over into delusion?
The Biba Conference last month was a triumph, and the lyric that united every insurance conversation in the city was growth. But the unbridled optimism about growth almost always came with the bassline ‘have you heard about the crazy rating in the market?’ Emmanuel Kenning interprets the notes asking if maybe for once it really is time to shrink to greatness.
Numbers down again but nearly three-quarters of brokers recruiting, Aviva survey shows
Nearly three quarters of brokers (72%) are currently recruiting, down from 74% last year and 94% in 2024, according to the latest Broker Barometer survey by Aviva.
Summer risk guidance for commercial and personal lines clients
With summer on the way and warmer conditions ahead, what are the risks facing personal lines and commercial lines clients? Aviva’s summer risk guidance provides some top tips for brokers on how to support your clients when it comes to managing seasonal…
Aviva PL CEO Morris: DLG now a non-issue for brokers
Aviva’s takeover of Direct Line is coming up less and less in the insurer’s conversations with brokers, according to its personal lines boss.
Zurich responds to broker feedback with SME commercial combined e-trade enhancements
Zurich UK has claimed an insurer first launching a module core cover approach on Acturis for its SME e-trade commercial combined offering, Insurance Age can reveal.
Aviva doubling down for customers, says Martin
Aviva is committed to pushing on with an “absolute focus on customer” and will continue “doubling down”, David Martin, managing director for UK commercial and chief distribution officer, told Insurance Age as he teased a “major new proposition” pencilled…
Aviva promotes McMurrough to commercial lines CUO
Aviva has appointed Alex McMurrough as chief underwriting officer for commercial lines.
UK commercial lines shrink 8% at Aviva in Q1
Aviva has revealed a £71m fall in UK commercial gross written premiums for the first quarter of the year.
Aviva survey ranks broker priorities ahead of Biba conference
Strengthening partnerships with insurers is the top priority for brokers ahead of this year’s British Insurance Brokers’ Association’s conference, according to Aviva’s latest Broker Barometer.
Time: To - Spotlight the importance of regional presence
Aviva’s recent Broker Barometer survey found that almost nine in ten brokers want to work with insurers that have a strong regional presence. Ahead of BIBA 2026, this content sheds light on Aviva’s regional presence and how the insurer is supporting…
Time: To - Be unstoppable together
Brokers are at the forefront of a changing world. And while the pressures are real, so are the possibilities. Ahead of BIBA 2026, Dave Martin, MD, UK commercial and chief distribution officer at Aviva highlights how the insurer is supporting brokers to…
D&O, employee benefits and key man cover top list as brokers optimistic on growth
Brokers have ranked D&O, employee benefits and key man cover as the top areas most likely to grow in the coming 12 months as they expressed near unanimous optimism about their businesses and the sector.
Time: To - Spotlight our digital trading team
Digital trading plays a key role in enabling brokers to quote and bind policies for commercial clients quickly, confidently and with clarity. This video introduces the specialists that support Aviva’s eTrading platforms and help brokers trade simply,…
Time: To - Spotlight speed of service
Speed and quality of service are paramount in order for brokers to deliver on their SME clients’ expectations. Ahead of the BIBA 2026 Conference, this content highlights how Aviva’s experienced SME support team are on hand to provide service levels that…
Aviva reveals 15 new hires in regional specialty push
Aviva has hired 15 people in its regional specialty segment as it commits to increasing market visibility through deeper, face-to-face engagement with brokers across the regions.
Biba 2026 Countdown: Aviva’s Michael Yabantu
Michael Yabantu, managing director of mid-market at Aviva, is keen to talk to brokers to work together to address the protection gap for customers and hints that the insurer’s Wednesday night event might have an element of Madness to it.
Aviva makes third acquisition in three years buying long standing partner
Aviva has acquired DisasterCare Group in a move that it believes will strengthen its disaster recovery and restoration capability, as well as support a quicker end-to-end property claims process for customers, brokers and partners.
Open GI looks to Barnard from Aviva to succeed Badley as CEO
Open GI has appointed James Barnard from Aviva to succeed Simon Badley as group CEO, with the change scheduled “over the course” of the second half of the year.
Broker growth optimism rises to new heights
Brokers are increasingly optimistic about growth, with regional players leading the way according to a survey by Aviva.
Aviva refreshes PI cover offering brokers flexibility
Aviva has refreshed its digitally traded professional indemnity product as it launches the proposition on Fast Trade and Acturis.
Aviva to complete commercial combined overhaul with final module launch
Aviva is poised to complete the overhaul of its digital commercial combined insurance proposition, with the launch of its final standalone module, money insurance, available from May.