Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Aviva warns on increase in summer floods
More floods are happening outside of traditional ‘flood season’, with more than a third (35%) of home insurance flood claims occurring between June and August, according to new analysis from Aviva.
Marginal improvement but still only one-third of brokers have net zero plan
Only 35% of brokers have a plan to achieve net zero emissions, and/or are already implementing one, according to research by Aviva.
Aviva confirms Karen Dayal as commercial lines CUO
Aviva has named Karen Dayal as chief underwriting officer for commercial lines, reporting to UK and Ireland GI CEO, Jason Storah.
Biba 2024: Aviva’s Rebecca Gambrell on evolving the digital future
Aviva is listening to brokers’ feedback on what they want to etrade and responding appropriately, according to SME portfolio director Rebecca Gambrell.
Personal lines the stand out as Aviva UK GI GWP jumps 19% in Q1
Aviva has revealed that its UK personal lines business was up 27% in the first quarter of 2024 contributing to a 19% hike in general insurance premiums to £1.7bn.
In-Depth: Staying ahead of cyber risk
Produced by Insurance Age and Aviva, this In-Depth series explores the latest trends across the rapidly changing cyber threat landscape, the impact on UK businesses, and how brokers can support client firms in tackling this key risk.
Biba 2024: Aviva not afraid of ‘tough’ conversations, but ‘categorially’ committed to broker PL, says MD Morris
Aviva has reiterated its commitment to brokered personal lines business, although it is not opposed to a bit of ‘tough’ love to maintain a consistent approach to the market.
In depth: Staying ahead of cyber risk
Insurance Age has teamed up with Aviva for an In Depth series exploring the latest trends across the rapidly changing cyber threat landscape.
Brokers upbeat on 2024 growth – Aviva
Brokers are more optimistic about growth in the coming year than they have been since before 2020, according to Aviva, with 83% expecting their business to grow compared to 76% last year.
Direct Line confirms Milliner to lead on claims in raft of management changes
Direct Line Group has confirmed the appointment of Martin Milliner as managing director of claims, as revealed earlier this week by Insurance Age.
Aviva’s David Martin on the art of the possible
After making a “substantive step change”, Aviva knows there is more to do, and will be meeting with brokers at the British Insurance Brokers’ Association’s conference to work together on what comes next, according to managing director of UKGI…
The growing role for brokers in fighting insurance fraud
With reports of fraud escalating in terms of value or number, the role of brokers in combatting these crimes should not be underestimated. Edward Murray looks at the controls, validation tools and processes being implemented to support both detection and…
Aviva to open branches in Chelmsford and Southampton
Aviva is to open offices in Chelmsford and Southampton, delivering on its promise to set up two new branches this year, Insurance Age can reveal.
Three quarters of brokers still concerned about underinsured clients, claims Aviva
According to Aviva’s latest Broker Barometer survey, 73% of brokers are concerned that some of their clients may be underinsured as just 24% of brokers’ clients had increased their sums insured to an adequate level.
People Moves: 8 – 12 April 2024
Keep up to date with the latest personnel moves in insurance.
In Depth: Managing cyber risk in an ever-changing security landscape
In today’s interconnected digital landscape, cyber threats are becoming more sophisticated, posing serious risks to organisations and their partners. Aviva’s cyber senior risk consultant, Oliver Osei-Ofosu, explains the importance of cyber security can…
Winslow reunited with Aviva CFO Poole at DLG
Direct Line Group has appointed Jane Poole as group chief financial officer of the company, subject to regulatory approval.
In Depth: Cyber risk and AI – friend or foe?
The rise of artificial intelligence signals both a threat and opportunity for UK firms in pursuit of a cyber-secure future. But how can brokers help clients stay on the winning side, asks Saxon East.
Aviva completes on £453m AIG Life deal
Aviva has confirmed that, following receipt of all necessary approvals, it has completed the acquisition of AIG Life UK.
In Depth: New dimensions in cyber risk
UK businesses are under increasing threat from cyber attack, yet it remains one of the most underinsured risks. Saxon East reports
Taylor outlines plan to grow Aviva strategic accounts
Michelle Taylor, Aviva strategic accounts director, aims to be responsive and visible for brokers and sees opportunities after the insurer signed up to buy Probitas.
Aviva boss Storah commits to consistency and stability for brokers
Jason Storah, CEO of UK and Ireland general insurance at Aviva, has hailed the insurer’s “really strong” results and promised brokers will benefit from the Probitas deal in 2024 alongside ongoing commitment and stability across commercial and personal…
Aviva open to bolt-on deals but unlikely to buy further in Lloyd’s, says Blanc
Aviva will maintain a “selective and disciplined approach” to mergers and acquisitions, according to group CEO Amanda Blanc as she indicated the insurer is not eyeing synergies with a Direct Line bid.
Aviva posts double digit UK GWP and operating profit rises for 2023
Aviva grew premiums in the UK by 16% last year to £6.19bn with rises across both commercial and personal lines.