Aviva’s Yabantu: Consistency of strategy needed in mid-market
Michael Yabantu, head of mid-market at Aviva, highlights the need for consistency in mid-market underwriting strategy, and shares how the insurer is improving response times and refreshing products.
There is plenty of competition in the mid-market space.
Zurich is targeting mid-market, with Morgan Lyons, head of mid-market, looking to become “a bit of a nuisance” to the competition. Axa UK boss Tara Foley told Insurance Age last year the insurer was looking to enter the white space between Axa and Axa XL.
Allianz is targeting growth in the mid-market space as UK CEO Colm Holmes promised to ramp up focus last year.
Making sure that we’re talking to the right people and focused on the right
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