Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Broker Expo: Using data to identify a profitable scheme
Brokers must think about schemes that are value for money and sustainable in the long-term.
Broker Expo: Aviva says brokers and insurers should collaborate on schemes
Insurer believes schemes can be used to tap new revenue streams.
InsurTech Futures: Ex-Brokerbility and Aviva expert targets on-demand market
Pay-as-you-go InsurTech start-up claims it will help SME owners manage their insurance needs digitally.
InsurTech Futures: Four major insurers join ex-Aviva director Fraser Edmond's platform
Axa, Zurich, Ecclesiastical and QBE to use start-up's data sharing platform to reach more regional brokers.
Broking Break - Your Top Five
In a busy week for news brokers wanted to read about potential deals, premium finance, senior departures from insurers and the "crack cocaine" of insurance.
Call for new Aviva leader to have greater "broker focus"
Experts agreed that Mark Wilson left Aviva in a “pretty good shape” but want a leader who can provide the UK broker market with long-term support following Wilson stepping down from the CEO role.
Aviva CEO Mark Wilson on gardening leave ahead of April 2019 departure
Wilson has been with the insurer since January 2013.
Aviva Community “not a reaction to consolidation”
Phil Bayles denied that the Community, for brokers with under £1m GWP, had been set up to face off consolidators and networks.
Aviva launches "Community" for small, independent brokers
Aviva Broker Community is set to offer same day response times, discounted compliance packages and free learning tools and the club will be chaired by former Aston Scott CEO Andrew Scott.
Video: Schemes and personal lines
Andrew Felice, of Aviva, addresses some of the key issues in the personal lines schemes market.
Video: Success in commercial lines schemes
Aviva’s Jonathan Smith tackles the development of commercial schemes in our essential video Q&A.
Webinar: The customer-centric schemes approach
Learn how to launch or further develop truly customer-focused schemes with our specialist webinar at 11am on 3rd October.
Entries open for Aviva Community Fund’s biggest ever broker pot
Phil Bayles shares his passion for the Aviva Community Fund and why he’s extra excited for brokers to take part this year for the chance to win funding of up to £25,000.
The five things you need to know before pitching a scheme
Aviva’s Jonathan Smith offers valuable advice for brokers on this crucial step on the road to schemes success.
Video: Norwich regional review part two
Insurance Age returns to the city to quiz the insurance experts.
Video: Norwich regional review part one
Brokers in the city tell reporter Emmanuel Kenning which lines of business are strongest locally.
Regional review: Norwich
Cutting the mustard: Known for its association with a fiery condiment, Delia and it’s historical insurance connections, Norwich is growing and, as the city’s brokers tell Insurance Age, the future is bright
Podcast: Aviva’s Phil Bayles shares his thoughts on the week’s top five stories
Bayles tackles chartered status, InsurTech and consolidation.
Podcast: LV's Michael Lawrence on the top five stories of the week
Lawrence joins Insurance Age to discuss this week’s most read stories including Ardonagh, the CII and commissions.
Aviva denies being on “big crusade on broker commissions”
Aviva MD of UK intermediaries, Phil Bayles, says distribution costs need to improve in the sector but denies there is a commission problem following dispute with GRP.
Brokers have "heads in the sand" around succession, says Aviva's Bayles
Research from Aviva shows 9% of brokers are expected to leave the industry in the next year but only 13% of brokers have planned for their retirement.
Quizzical Questions: 3 August 2018
Test your knowledge of the week's news with our topical quiz.
Commercial lines firing for Aviva and broker partners, says Bayles
Insurer’s leaders keen on further schemes growth as they report progress in personal lines.
GI operating profits fall at Aviva UK
Insurer’s UK COR for the first six months of 2018 slips to 94.3%.