Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Ex-Towergate and Aviva boss Mark Hodges joins ReAssure for IPO
Swiss Re-owned firm anticipates IPO in 2019.
Review of the year: June 2018
RSA and Aviva were the talk of the town amongst brokers in June as rumours swirled that Allianz was targeting a big UK acquisition. Swinton's sale also caught brokers attention along with hack day, which explored what brokers should do to stave off a…
Mixed feelings from brokers on Aviva's subscription product
Experts worry it could lead to “surge pricing” but see positives too including transparency and flexibility.
Review of the year: May 2018
May was all about the collapse of Alpha. Aviva pulling agency with GRP also caught brokers' interest along with Amazon's potential insurance plans.
Review of the year: March 2018
As we moved into spring brokers were interested in the names of the top five most complained about insurers, Axa inking a $15bn deal with XL, the collapse of CBL and Alpha as well as mergers and acquisitions.
Quizzical questions: 07 December 2018
Test your knowledge of the week's news with our topical quiz.
The Blog Spot: Solving dual pricing with three figures
In an excellent piece in The Times last month was a reference to a suggestion – that renewal invitations should in fact have three prices on them.
Aviva aims to disrupt the market with new subscription-style product
Provider to tackle dual pricing with new home and motor offering.
Podcast: The top five stories of the week
Ida Axling and Emmanuel Kenning chat through brokers' most popular stories.
Quizzical questions: 23 November 2018
Test your knowledge of the week's news with our topical quiz.
InsurTech Futures: Aviva takes majority stake in Neos
Deal follows on from the insurer's previous strategic investment in the start-up MGA.
Industry welcomes passing of Civil Liability Bill ahead of Royal Assent
Biba chairman Lord Hunt of Wirral urges the government to avoid further delay in signing the bill into law.
Podcast: The top five stories of the week
Roving reporter Jonathan Swift dials in for this week's episode.
Quizzical questions: 16 November 2018
Test your knowledge of the week's news with our topical quiz.
Aviva writing to customers after renewal transparency failing
FCA review led to insurer being “made aware” of problems.
Aviva on top again in Brokerbility satisfaction survey
Axa and RSA take joint second place.
At the crossroads: Changes at RSA, Aviva and Ageas add to market uncertainty
Management shake-ups and changes in appetite for some classes of business at several providers may herald trouble for brokers
Broker Expo: Using data to identify a profitable scheme
Brokers must think about schemes that are value for money and sustainable in the long-term.
Broker Expo: Aviva says brokers and insurers should collaborate on schemes
Insurer believes schemes can be used to tap new revenue streams.
InsurTech Futures: Ex-Brokerbility and Aviva expert targets on-demand market
Pay-as-you-go InsurTech start-up claims it will help SME owners manage their insurance needs digitally.
InsurTech Futures: Four major insurers join ex-Aviva director Fraser Edmond's platform
Axa, Zurich, Ecclesiastical and QBE to use start-up's data sharing platform to reach more regional brokers.
Broking Break - Your Top Five
In a busy week for news brokers wanted to read about potential deals, premium finance, senior departures from insurers and the "crack cocaine" of insurance.
Call for new Aviva leader to have greater "broker focus"
Experts agreed that Mark Wilson left Aviva in a “pretty good shape” but want a leader who can provide the UK broker market with long-term support following Wilson stepping down from the CEO role.
Aviva CEO Mark Wilson on gardening leave ahead of April 2019 departure
Wilson has been with the insurer since January 2013.