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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
 

Broking Break - Your Top Five

The most popular stories this week included the UK Broker Awards, the threat of blockchain, Aston Scott and Lark, a bomb scare and Aviva's advert ban.

Top 50 2017 - Welcome

Innovative market: The Top 50 Brokers in Personal Lines is full of growing and efficient firms. Brokers are ideally placed for further success in the next 12 months

Broking Break: Your top five of the week

Aviva putting 120 people at risk of redundancy was the top clicked on story of the week along with Rural Insurance MD Ian Barclay resigning. Brokers also read about data breaches and Elite being put on negative rating watch.

Broking Break: Your Top Five

A real spread of topics has captured the attention of brokers over the past week. Management reorganisations, opinion on Ogden, products, court cases and debt make up the list.

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