Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
InsurTech Futures: Aviva leads £5m investment in Neos
Connected home InsurTech start-up also signs underwriting capacity deal with Munich Re.
InsurTech Futures: Regulation in InsurTech needs to change, says Aviva's Wilson
Aviva group CEO says there's room for brokers as technology evolves.
Aviva stakes claim to industry first with BI calculator and enhanced cover combination
Insurer's research shows that two-thirds of SME customers only take out business interruption cover for 12 months or less.
Blog: Swinton - from high street hero to high street heartbreak
Insurance Age content director Jonathan Swift reflects on Swinton's latest branch closures and puts it in some historical perspective
Axa on top again in Brokerbility satisfaction survey
Network members rate insurer partners on dealing with claims, underwriting, accounts and overall satisfaction.
#BibaFever B-B-Q: Allianz, Axa and Zurich on keeping the UK insurance sector competitive post-Brexit
As the British Insurance Brokers’ Association Conference continued in Manchester this afternoon the #BibaFever team went out to grill delegates on the spicy issues of the day.
#BibaFever B-B-Q: Aviva, Towergate and Zurich set out insurance industry demands for new UK Government
As the British Insurance Brokers’ Association got underway in Manchester this morning the #BibaFever team went out to grill senior executives about the issues that matter.
Succession planning: Find your funds
The source of funding for an acquisition or buyout will dictate what shape any prospective deal can take, writes Sam Barrett
Broking Break: Your Top 5
A recap of the stories that grabbed your attention this week featuring an exclusive story that took broking into the national press, Towergate, the aviation probe, and Aviva’s tech future.
InsurTech Futures: Aviva launches 'Ask It Never' initiative
Insurer aims to eliminate question asking process by using big data.
Insurance Cares: Driving positive change in helping the vulnerable
Aviva's Rahul Gumber, part of the CII New Generation Group which compiled the report into vulnerable customers, shares his thoughts.
Succession planning: Taking advice
Getting the right advice is invaluable for brokers looking to sell their business, writes Sam Barrett
Aviva reiterates commitment to brokers
CEO Wilson hails best growth in 11 years and says the insurer is “winning” in the UK.
Aviva’s UK commercial lines COR hits 112.3% for 2016
Personal lines comes in at 104.6% as both lines impacted by Ogden rate change.
Ogden hits Aviva UK COR as it rises to 106.3%
UK GI performance was described as “strong” with net written premium increasing by £341m.
Succession planning: People business
Keeping clients and staff informed is an important part of any succession plan, writes Sam Barrett
Video: Aviva, AIG, XL Catlin and Zurich discuss importance of brand within insurer marketing strategies
Insurers are becoming more sophisticated in their quest to deliver 'brand value' given the growing number of marketing channels available to deliver their messages.
Video: Succession planning (5) – market dynamics
The opportunities for buyers in the regional market.
Video: Succession planning (4) – the range of funding options
The different sources of funding for MBOs or selling up and leaving the business come under the microscope.
Video: Succession planning (3) – criteria for success
Aviva’s Phil Bayles on being about clear about the goals when undertaking succession planning.
Video: Succession planning (2) – people
Having taken an overview of the market Aviva’s Phil Bayles looks in detail at how to prepare succession plans that meet the needs of staff and customers.
Video: Succession planning (1) - the latest wave of consolidation
Phil Bayles, chief distribution officer, intermediaries at Aviva joins Insurance Age editor Emmanuel Kenning in the studio.
Aviva management team gets surprise reshuffle
Andy Briggs restructures senior team with Colm Holmes to lead global corporate and specialty in addition to general insurance business but Phil Bayles remains broker lead.
Broking Break: Your top five of the week
Two major insurer restructures, CEO changes, swapping software houses and a new product make up this week's most read stories.