Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Blog: The importance of claims
Aviva's Victoria Keating explores how claims are changing in mid-market and outlines what good service looks like.
Aviva adds former RSA chief financial officer as NED
George Culmer has previously worked at Lloyd's Banking Group, RSA, Zurich and Prudential.
Dive In 2019: Gender equality top priority in insurance
Research from Dive In also reveals that mental health is a key issue in the UK.
InsurTech UK welcomes 17 new members
InsurTech Futures: Addition of Aon and Digital Partners has helped the trade body grow to 86 members.
Quizzical questions: 6 September 2019
Test your knowledge of the week's news with our topical quiz.
Aviva takes Erica Arnold from Zurich for COO position
She replaces Nick Amin who is set to move from his role as group chief operations and IT officer to supporting work on the firm’s strategic review in Asia.
In-depth - health & social care: Broking with benefits
Is private healthcare and employee benefits a healthy opportunity for brokers?
News analysis: Dual pricing debate rolls on
Brokers look at fixed pricing as research shows vulnerable customers affected more by loyalty penalty
In-depth - health & social care: Insuring the carers
With an ageing population and a looming funding shortfall, how can brokers help social care providers?
Honcho launches ‘reverse auction’ app
InsurTech Futures: The car insurance app aims to reduce costs for young drivers.
Latest Ogden rate change will cost the industry over £160m
Insurers have revealed the impact from the change in the discount rate to -0.25%.
Broker Expo 2019: Q&A with Aviva's Dave Carey
Carey, head of mid market UK at Aviva, explains what attendees can expect from his session on 7 November.
Is the industry doing enough to stop ghost broking?
With ghost broking back in the news, commissioning editor Laurence Eastham asks a panel of five experts what the industry can do to tackle the problem.
The Insurance Age Podcast: 9 August 2019
The Insurance Age team unpick the most recent and most popular stories.
Aviva pledges no market exits
CEO of general insurance Colm Holmes says life and GI split is going "smoothly" and discusses premium drop in "choppy" personal lines market as MD of intermediaries Phil Bayles pledges that Aviva will not exit any business lines.
Aviva UK GI profits fall in first half of 2019
Provider says results were impacted by bringing the GI business together with UK Digital, as it moves ahead with its cost reduction plan.
Compass welcomes former Aviva regional trading head, David Wolfe, to team
The newly-appointed consultant was at Aviva for 40 years and held various roles including head of trading for London and the South East while he was at the firm.
Broker Expo 2019: Q&A with speaker John Price
SchemeServe COO John Price tells us what to expect from his sessions on 7 November.
Ex-Ardonagh deputy CEO Janice Deakin: "I need a break from big deals"
Former Ardonagh deputy CEO Janice Deakin has stepped back at the consolidator and vowed that she needs a ‘break’ from big deals having worked on the acquisition of Swinton, but added the idea of acting as a non-executive director at another firm…
InsurTech Futures: Aviva-backed Neos sells 75,000 smart cameras
Home insurance provider will soon be targeting brokers too.
Almost half of brokers say current economic climate is bad for business
Research from Aviva also shows brokers fear technology will replace the human broker.
CII launches new code of ethics
The digital code of ethics is the latest modernisation measure at the body.
News analysis: Insurer staff cuts spark broker concerns
Is the raft of recent redundancies at providers a coincidence or part of a larger trend in the industry?
Falling business volumes have not dampened insurance sector optimism, PwC and CBI report
A survey by the organisations points toward M&A activity as the source of such positivity.