InsurTech Futures: Ex-Brokerbility and Aviva expert targets on-demand market

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Pay-as-you-go InsurTech start-up claims it will help SME owners manage their insurance needs digitally.

Digital pay-as-you-go start-up Coverly, focusing on on-demand commercial insurance for SMEs, is set to launch in the first quarter of the New Year.

Backed by global SME partner, Bibby Financial Services, Coverly said it aims to “put business owners in control of their cover”.

The business was founded by managing director Jodi Cartwright, who has previously held a variety of executive roles in the insurance sector, including positions at Aviva, Brokerbility and start-up digital broker Tock.

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