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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
 

Building business better after the crisis

Broker Extra 2020: Every effort is being made to ensure the UK economy fires up again, but how will brokers be operating and can they find better ways to function? Aviva's Phil Bayles, Ian Donaldson of Atlanta Group and Sara Fardon, of Willis Towers…

Blog: What challenges await new Aviva CEO Amanda Blanc

It is early days yet, but new CEO Amanda Blanc is certainly talking the talk when it comes to turning around Aviva. Insurance Age content director Jonathan Swift outlines where the battle could be won when it comes to her being considered a success or…

Q&A: Open GI group CEO Simon Badley

Almost a year into the role as group CEO of Open GI, Simon Badley sat down with Insurance Age content director Jonathan Swift to talk about how he plans to build on existing foundations to make the software house the technology 'partner of choice' for…

Aviva UKGI profit falls by 35%

Aviva says UK business was impacted by an alignment of the UK digital business with GI, as CEO Maurice Tulloch says provider has made "good progress" on its cost-cutting plan.

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