Skip to main content

Direct Line takes Adam Winslow from Aviva as group CEO

Adam Winslow

Direct Line Group has swooped for Aviva’s UK & Ireland GI CEO Adam Winslow as its new chief executive.

The move concludes a protracted search for a replacement after Penny James stepped down in January.

James, who had been in the post since May 2019, departed two weeks after DLG issued a shock profit warning that knocked nearly 25% off the value of the share price.

Since her departure former NIG boss Jon Greenwood has been in the job on an interim basis but did not want the role permanently.

Join in Q1 24

Winslow, who has been succeeded by Jason Storah at Aviva, is expected to join in the

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

Broker Expo 2025 Countdown: Beazley’s Sam Franks

As we count down to Broker Expo in October, we caught up with Sam Franks, country manager and head of partner engagement – UK and Ireland – at exhibitor Beazley, who explains how it can work with brokers to help clients build their resilience in an uncertain environment.

PremFina leaders tackle growth, profitability and regulation changes

As PremFina restructures for “the next stage of the journey”, chief product and revenue officer Laura Sweetman and chief strategy officer Danielle Medhurst share how it will partner with brokers en route to reaching profitability by the end of June next year and £1.9bn in premium finance volume by 2027.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: