![Insurance Age](https://www.insuranceage.co.uk/sites/default/files/styles/print_logo/public/2021-11/print-logo.png?itok=F0kVQKky)
Analysis: The challenge to build back better – as trust in insurance drops
![Angry to happy faces_for CMS](/sites/default/files/styles/landscape_750_463/public/2022-07/Angry%20to%20happy%20faces_GettyImages-1282488434_for%20CMS.jpg.webp?h=9b807827&itok=JoDMEi9c)
Consumer trust in insurance has fallen over the past 12 months, but experts can see a route to a brighter future. Emmanuel Kenning reports.
Exclusive research for Insurance Age by Consumer Intelligence has revealed another fall in the public’s trust in the insurance industry.
The survey asked 1055 adults about the change in their sentiment towards the sector over the past 12 months, and 11% detailed having less trust in the industry compared to 3% having more trust (see graph, below).
The age group with the biggest increase in positivity was the 25-34 year old bracket, where 11% of respondents reported enhanced trust. The cohort
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk