In-Depth: Digital messaging – how can brokers use digital marketing to build a brand and customer base?
As digitalisation turns from lip service to concrete solutions, brokers are expected to keep pace with the rest of the industry.
Sponsored byHowever, brokers don’t have the budgets of large insurers and will have their list of challenges to overcome as they integrate technology into their businesses.
This becomes even more complicated as brokers try to harness an ever-increasing number of digital channels to engage and strengthen relationships with new and existing customers. Pádraig Floyd investigates.
Know your customer“You can use various digital channels to target clients –
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