In-Depth: Digital messaging – how can brokers use digital marketing to build a brand and customer base?

As digitalisation turns from lip service to concrete solutions, brokers are expected to keep pace with the rest of the industry.

Sponsored by

However, brokers don’t have the budgets of large insurers and will have their list of challenges to overcome as they integrate technology into their businesses.       

This becomes even more complicated as brokers try to harness an ever-increasing number of digital channels to engage and strengthen relationships with new and existing customers. Pádraig Floyd investigates.

Know your customer 

“You can use various digital channels to target clients –

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

In Depth: Businesses falling into the justice gap

Widely seen as a personal problem, diminishing access to justice also severely impacts businesses. Tony Buss, managing director at ARAG explains how the justice gap has become a major issue for companies in the UK and what brokers can do to help.

Blog: Don’t get left behind, your digital future awaits

Technology has long since become an integral part of all our lives, but as the sophistication of the tech and the speed of development increases, so too does the complexity of managing the risks it creates. James Stretton, left, and Matt Clayton, senior underwriters of professional risks at Tokio Marine HCC, investigate.

Broker Week 2022: A fine balancing act

Faced with customers expecting easy, seamless digital access, but amid rising levels of cybercrime, brokers need to balance security with convenience. Valerie Hart looks at what brokers can do to ensure trust remains at the heart of their proposition.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: