The Blog Spot: Cobra - how the once Towergate target ended up at PIB

tI was taken by the news of Cobra’s acquisition by PIB for two reasons.

One, I’d almost forgotten that Cobra existed.

And secondly that actually it was a decent sized business that offers its new home a number of complementary features. Indeed it brings PIB ever closer to that mythical £1bn controlled premium number with its £350m contribution.

Cobra was launched amid the network [or alliances as some preferred to be known] craze of the early noughties as the dawn of statutory regulation