The Blog Spot: Cobra - how the once Towergate target ended up at PIB

Jonathan Swift is Post director of content

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tI was taken by the news of Cobra’s acquisition by PIB for two reasons.

One, I’d almost forgotten that Cobra existed.

And secondly that actually it was a decent sized business that offers its new home a number of complementary features. Indeed it brings PIB ever closer to that mythical £1bn controlled premium number with its £350m contribution.

Cobra was launched amid the network [or alliances as some preferred to be known] craze of the early noughties as the dawn of statutory regulation

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