Articles by Jonathan Swift
MOFS MD Gibbons on why it chose Adler Fairways over PE or the big consolidators
Mason Owen Financial Services managing director Andrew Gibbons speaks for the first time about its takeover by Adler Fairways. And tells Jonathan Swift culture and future proofing trumped cash when it came to choosing a new partner, and that the type of…
Broker Expo 2026: Days of Frankenstein’s Monster consolidation over
Broker consolidation is evolving from the ‘Frankenstein’s Monster’ approach of the past to one which is more focused on culture, integration and organic growth.
Top 100 UK Brokers 2026: Introduction
The past 12 months have been dictated by talk of consolidation slowdown and the soft market putting a brake on broker growth.
One in five Top 100 UK brokers highlight soft market’s ‘significant impact’ on growth
One in five Top 100 UK brokers claim the softening insurance market has had a significant influence on their growth plans.
Top 100 UK brokers report ‘crazy’ commercial rate reductions up to 50%
A number of Top 100 UK brokers have seen “crazy” rate reductions of between 40% and 50%, with savings in the hundreds of thousands of pounds during the ongoing competitive soft market, Insurance Age can reveal.
Movo launches broker investment arm targeting minority and majority stakes
Movo Partnership has launched a broker investment arm – MovoQ – to buy minority and majority stakes in brokers, Insurance Age can reveal.
Brokers should use tech to ‘find an excuse’ to boost client touch points
Technology has never made it easier to find an excuse for brokers to reach out to clients, but the frequency of touch points should mostly be dictated by the customer.
Brokers need to be ready for clients armed with ‘data dump’ ChatGPT presentations
Independent brokers need to distinguish themselves and respond quicker than ever in the soft market to have a chance of winning new clients. And they must be ready to manage the expectations of customers using large language models to do their own…
Mid-corporate brokers at investment or sale crossroads
Independent brokers dealing with larger corporate clients need to weigh up the option of sale or large technology investment to meet client demands in the present market.
Adler Fairways buys Mason Owen Financial Services
Adler Fairways Insurance Group has bought Liverpool-headquartered Mason Owen Financial Services expanding into the North and East of England, Insurance Age can reveal.
Meet the MGA: Lumara
Having helped set-up one MGA in Arista two decades ago, Lumara CEO David Aslin explains why he is going again, seeking to be a top three partner with its brokers through a combination of expertise, flexible products and agency exclusivity.
Hiscox to boost UK retail productivity with augmented underwriting
Hiscox is seeking to double down on productivity improvements across its retail business in the UK through AI augmented underwriting.
Acrisure MGA senior trio Palmer, Read and Banks exit for Ardonagh reunion at Geo
Three bosses at Acrisure’s MGA arm AUK have handed their notices in and are heading for a reunion with Ardonagh, Insurance Age has learned.
What is behind the big broker boss upheaval of 2025/6?
The last 10 months have seen significant boardroom reshuffles among the UK’s biggest brokers. Getting horror movie vibes from the early 80s, Jonathan Swift has a stab at assessing the reasons behind the upheaval – and whether the body count might grow…
Aviva, Admiral and NFU CEOs rally against product standardisation at HoL hearing
Aviva’s UK and Ireland CEO Jason Storah has said the standardisation of insurance products would be a “step back” and reduce competition, innovation and personalisation.
Clear CEO feels ‘no pressure’ as it enters fifth year with Goldman Sachs
The CEO of Clear Group has asserted the broker is under no pressure to consider future options yet as it enters its fifth year with private equity backer Goldman Sachs.
Gallagher broking and placement MD Smith departs
Gallagher’s managing director of broking and placement for its UK and Ireland retail division Stephen Smith has departed 16 months after being promoted into the role, Insurance Age can reveal.
Blog: Is ex-DLG/Aviva CEO Adam Winslow about to resurface at PIB?
A year on from the announcement that he was to depart Direct Line Group in the wake of its takeover by Aviva, Jonathan Swift muses what its former CEO Adam Winslow’s next move might be. And comes up with a potentially surprising conclusion.
Biba CEO in Parliament: Brokers not an ‘endangered species’
Insurance brokers remain a “sustainable” force in the personal lines space – and not an endangered species.
Zurich to canvas brokers on launching trade vertical solutions
Zurich is to set to ask its brokers about whether it should offer trade-based vertical solutions, as part of a massive research project being kicked off at the end of the month.
Broker boss concerned about MGAs priortising profit commission over claims
Concerns have been raised that some managing general agents might choose to protect profit commission over paying or even discussing ‘grey area’ claims in the present soft market.
Price no excuse for losing business if brokers do their job
Price alone should not be used as an excuse for losing business senior brokers told delegates at the Broker Expo Roadshow in Bristol last week.
‘Scrappy’ soft market sees brokers cutting corners to win business
The present soft market trading has been described as “scrappy” by a senior broker, with corners being cut by some due to the added pressure to win business and hit targets.
Aviva PL CEO Morris: DLG now a non-issue for brokers
Aviva’s takeover of Direct Line is coming up less and less in the insurer’s conversations with brokers, according to its personal lines boss.