Sizing up the market

The smaller players

The survey of SMEs, conducted by the Chartered Insurance Institute (CII), found that of the 310 SME decision makers interviewed, just under a third (31%) said they purchased at least one form of business insurance direct from an insurer with 16% having purchased directly online and another 17% having done so ‘offline’.

However, there was better news for brokers when the survey pool was broken down by size. Businesses with a workforce of between 11-49 staff, classed as small b