Marketing
Zurich pushes regional campaign for mid-market offering
Zurich has launched a regional campaign highlighting the insurers mid-market offering with 140 billboards on show in areas where key brokers operate, along with 50 billboards in London.
Acrisure continues brand rollout with two more brokers adopting name
Acrisure has announced that two of its specialist brokers, FinCred and Building & Land Guarantees (BLG), have adopted the Acrisure brand and will operate under its name as of today (1st September).
Clear broker teams up with West Ham United as official insurance partner
Lilly Plummer has signed up to be West Ham United’s official insurance partner for both the men’s and women’s first teams.
Biba’s Trudgill on advertising cut through and ‘huge groundswell’ of support
The British Insurance Brokers’ Association’s first national advertising campaign to promote insurance brokers to SMEs has led to an increase in firms saying they would use a broker and raised the name recognition of the trade body, initial data has…
UK brokers and MGAs rebranded ‘to drive scale’
HW Kaufman Group has unveiled plans to consolidate its broking and underwriting brands outside of North America.
UK Broker Awards 2025 shortlist revealed
Today Insurance Age can reveal the shortlist for the 2025 UK Broker Awards.
Interview: JP Allcock, managing director of commercial insurance at NFP Europe
NFP’s John Paul Allcock tells Insurance Age about building the broker’s UK arm from nine staff to over 300, buying and rebranding plans as well as how the business has fared since the takeover by Aon just over a year ago.
Interview: Superscript CEO Chris Barclay
Newly appointed Superscript CEO Chris Barclay tells Jonathan Swift about its plans to enter motor, reduce the number of insurers it works with and treble in size to over £100m GWP after shaking off its insurtech tag to become a truly digital insurance…
MBC rebrands to Clear Insurance Ireland
McAuliffe Barry & Collins Insurance (trading as MBC Insurance and Techinsure.ie) has rebranded as Clear Insurance Ireland.
Acrisure rebrands Scottish brokers
Affinity Brokers has become the first of Acrisure’s Scottish insurance brokers to rebrand, after being bought by the consolidator in 2023.
MyFirst CEO on social media opportunities and Gymshark founder taking a share
James Noble, CEO and founder of MyFirst, is aiming to create a brand every young person in the UK will know in three to five years by focusing on social media, and Gymshark founder Lewis Morgan has taken a 15% share of the business.
Q&A: Andy Talbot on Arag’s transformation
Ahead of the 2025 British Insurance Brokers' Association Conference, Andy Talbot, director of broker, ATE & marketing, tells Insurance Age about the feedback from brokers, technology upgrades, and how Arag is positioning itself as a smarter, stronger…
News analysis: Does the UK broking community actually need another network?
With Jensten becoming the latest addition to the network landscape in March, Martin Friel assesses whether the sector is over subscribed and reflects on how these operations have evolved over the last three decades.
Clear rebrands MGA unit to Shape Underwriting
The managing general agents division of the Clear Group has rebranded to Shape Underwriting, effective immediately.
Acrisure kicks off broker rebrands with Sutton Winson
Sutton Winson has become the first of Acrisure’s nine retail insurance brokers to rebrand in the UK being renamed as Acrisure UK Broking with others to follow during the course of the year.
Interview: Sue Coffey, Covéa
With no distractions and a clear strategy centred on five core products, Covéa personal lines director Sue Coffey tells Jonathan Swift the insurer is keen to grow its share of the regional broking market, by sticking to what it is good at.
Howden partners with the Lawn Tennis Association
Howden has served up a three-year partnership with the Lawn Tennis Association.
Newbie News: Taurus Risk
Thomas Beckett, co-founder of Taurus Risk, tells Insurance Age how he started the business and how he aims to grow the broker and find its niche.
Arron Banks slams Green ‘wokery’ and ‘finished’ Tories as he announces mayoral tilt
Somerset Bridge and Brightside founder Arron Banks has been confirmed as the Reform UK party mayoral candidate for the West of England.
Access Insurance seals first acquisition since Benefact Group investment
Benefact Group-owned charity specialist Access Insurance has sealed its fourth acquisition with a swoop for Chesterfield-based broker Ladbrook Insurance.
Q&A: Christy Chisholm, group sales and marketing director at Clear Group
With 100 days in the role after joining Clear Group from Premium Credit, group sales and marketing director Christy Chisholm reflects on the initial challenges, successes and her work with the British Insurance Brokers’ Association promoting insurance as…
Hiscox UK reports best growth since 2018 on back of “reinvigorated” distribution strategy
Hiscox has recorded its strongest growth in its UK retail business since in 2018 as the group reported a record pre-tax profit of $685.4m (£540.6m) in its 2024 full year results on written premiums of $4.77bn.
Miller hails organic growth as revenue hits £271m
Miller has reported total revenues of £271m for 2024, a 13% increase on the year before, as it placed $4bn (£3.18bn) of gross written premium into the market.
New analysis: A short history of broker rebrands as Ardonagh bins ‘Towergate’
Yesterday Insurance Age revealed that Ardonagh Advisory is to become Everywhen, with the long-standing brand Towergate among those disappearing. Jonathan Swift takes a look at other post-2000 broker rebrands for pointers as to whether it might be…