Marketing
Hastings appoints former Kwik Fit ecomms and marketing chief
Broker Hastings Direct has appointed Michael Lynch as its new head of marketing services.
News Analysis - Broker growth: A step up before the cuts
In the last three months, the financial sector grew at its fastest since June 2007 according to research from PricewaterhouseCoopers and the CBI, which was good news for brokers.
Focus - CSR: Helping hands
Ask a broker about its corporate social responsibility programme and the chances are you'll be met by either a blank stare or a look of pure cynicism. Yet beneath the surface, when it comes to philanthropic aspects, many are punching above their weight,…
Broking success - Grove & Dean: Racing ahead
Emmanuel Kenning speaks with Damian Collett about mastering the art of a multi-niche approach.
CBG marketing manager triumphs at CII Manchester awards
CBG Group’s marketing manager, Stuart Turnbull, has won the President’s Outstanding Achievement accolade at the Chartered Insurance Institute’s Manchester Insurance Awards.
The PB Interview: Grahame Chilton: Global visibility
Andrew Tjaardstra meets Grahame Chilton, vice-chairman at Aon Group, who is relishing the company's sponsorship deal with Manchester United that astonished both the insurance and marketing worlds when it was announced last summer.
Video: Broker Expo workshop - sneak preview
Welcome to a short series of videos giving a sneak preview of what you can expect from the four workshops at this year's Broker Expo
News Analysis- Skills: Managers under the spotlight
Emmanuel Kenning looks at the gap between perception and reality when it comes to leadership strengths.
Broker Expo 2010: Interacting ideas
With a range of workshops, the introduction of one-to-one clinics and, of course, nearly 100 exhibition stands, Martin Friel explains why the Expo is the broker networking event of the year.
Fresh hopes web revamp will boost its home book
Fresh Insurance has announced an online makeover as part of its aim to increase its share of the home insurance market during the next year.
Expo introduces clinics
The Broker Expo has expanded its workshop programme for 2010. Building on the practical aspect of the successful workshop programme, new focused broker clinics have been developed to give brokers the opportunity to delve deeper into the issues that…
PB Week: Embracing the digital marketing future
The brokers I meet to discuss digital marketing tend to fall into one of two camps.
Video: The benefits of digital marketing
Mike Berry, strategic digital marketing consultant and trainer for The Marketers’ Forum, is interviewed by the editor of Professional Broking, Andrew Tjaardstra, on the benefits of digital marketing.
Broking Success - Macbeth: Laser-focused on service
Emmanuel Kenning meets the managing director at Macbeth Insurance Brokers, who is aiming to blend the best service of the past with the technology of the future.
Report: motor insurance at a "crossroads"
Insurers need to change their marketing message in the personal motor market, research in the sector has revealed.
E-commerce: Towergate Affiliate offers brokers financial incentive
Towergate is offering a commission incentive to brokers that use its new affiliate website.
E-commerce: Insurance professionals miss out on social networking opportunities
The insurance industry has failed to jump on board the social media marketing bandwagon, despite growing use in other economic sectors.
Former PowerPlace sales director Wayne Tonge joins Keelan Westall
Commercial property insurance broker Keelan Westall – part of the property and commercial division of Barbon Insurance Group – has appointed Wayne Tonge as head of business.
Reportage - Social networking: how can brokers build a profile that pays?
Everyone's talking about social networking but have businesses overlooked the commercial potential of these sites? Louise Meeson offers advice as to how brokers should use their online profiles for marketing and trading.
Reportage: Transactional websites - what are the benefits for brokers?
By automating personal lines underwriting and providing clients with more than just a place to go window shopping, Kevin Child explains how brokers can benefit from creating fully transactional websites.
Reportage - mobile phones: An appy medium for brokers?
Internet-enabled mobile phones are the latest vehicle to be used to sell insurance with a host of apps already in production. Liz McMahon explores how brokers should approach this new method of distribution.
Interview: Breaking the insurer mould
Groupama sits somewhere in the middle in terms of how it presents itself to brokers - as both a composite and a specialist. Allison Andrews explains to Martin Friel how the insurer's realistic approach maintains a balanced service.
PB offers opportunities to enhance leadership and marketing skills
Professional Broking, the management magazine for broker managers, is pleased to offer some excellent training courses for its readers starting in September.