Marketing

• Broker

Focus: Promoting brokers online

Many brokers are still reluctant to dip their toes in the digital waters to market themselves, yet it can be more cost-effective than traditional methods writes Darren Davidson

• 08 Apr 2010

• Broker

Brand strategy

Advertising is difficult but it pays to do it well - even more so in a recession. Marketing is more complex still and there are plenty of brokers out there in need of direction, writes Rachel Gordon.

• 24 Sep 2009

• Management

Marketing is key in the recession

Brokers need to embrace this difficult but rewarding necessity

• 24 Sep 2009