Marketing
News Analysis- Skills: Managers under the spotlight
Emmanuel Kenning looks at the gap between perception and reality when it comes to leadership strengths.
Broker Expo 2010: Interacting ideas
With a range of workshops, the introduction of one-to-one clinics and, of course, nearly 100 exhibition stands, Martin Friel explains why the Expo is the broker networking event of the year.
Fresh hopes web revamp will boost its home book
Fresh Insurance has announced an online makeover as part of its aim to increase its share of the home insurance market during the next year.
Expo introduces clinics
The Broker Expo has expanded its workshop programme for 2010. Building on the practical aspect of the successful workshop programme, new focused broker clinics have been developed to give brokers the opportunity to delve deeper into the issues that…
PB Week: Embracing the digital marketing future
The brokers I meet to discuss digital marketing tend to fall into one of two camps.
Video: The benefits of digital marketing
Mike Berry, strategic digital marketing consultant and trainer for The Marketers’ Forum, is interviewed by the editor of Professional Broking, Andrew Tjaardstra, on the benefits of digital marketing.
Broking Success - Macbeth: Laser-focused on service
Emmanuel Kenning meets the managing director at Macbeth Insurance Brokers, who is aiming to blend the best service of the past with the technology of the future.
Report: motor insurance at a "crossroads"
Insurers need to change their marketing message in the personal motor market, research in the sector has revealed.
E-commerce: Towergate Affiliate offers brokers financial incentive
Towergate is offering a commission incentive to brokers that use its new affiliate website.
E-commerce: Insurance professionals miss out on social networking opportunities
The insurance industry has failed to jump on board the social media marketing bandwagon, despite growing use in other economic sectors.
Former PowerPlace sales director Wayne Tonge joins Keelan Westall
Commercial property insurance broker Keelan Westall – part of the property and commercial division of Barbon Insurance Group – has appointed Wayne Tonge as head of business.
Reportage - Social networking: how can brokers build a profile that pays?
Everyone's talking about social networking but have businesses overlooked the commercial potential of these sites? Louise Meeson offers advice as to how brokers should use their online profiles for marketing and trading.
Reportage: Transactional websites - what are the benefits for brokers?
By automating personal lines underwriting and providing clients with more than just a place to go window shopping, Kevin Child explains how brokers can benefit from creating fully transactional websites.
Reportage - mobile phones: An appy medium for brokers?
Internet-enabled mobile phones are the latest vehicle to be used to sell insurance with a host of apps already in production. Liz McMahon explores how brokers should approach this new method of distribution.
Interview: Breaking the insurer mould
Groupama sits somewhere in the middle in terms of how it presents itself to brokers - as both a composite and a specialist. Allison Andrews explains to Martin Friel how the insurer's realistic approach maintains a balanced service.
PB offers opportunities to enhance leadership and marketing skills
Professional Broking, the management magazine for broker managers, is pleased to offer some excellent training courses for its readers starting in September.
News analysis: LV launches marketing tool
LV is launching a marketing and quote-engine tool for small and regional brokers called Proud, utilising South Essex Insurance Brokers' wholesaling arm's technical back-end.
Go Compare increases annual turnover by 53%
Go Compare has made a £12m profit during the 2009 financial year following the £4m loss recorded for 2008.
Shortlist announced for UK Broker Awards 2010
Insurance Age is delighted to announce the shortlist for the UK Broker Awards 2010. The event, which is in its 17th year, will take place at The Brewery, Chiswell Street in London on 10 September and will be hosted by comedian Alun Cochrane.
Budget marketing: Marketing on a shoestring
Raising your company profile and engaging people within the business doesn't have to cost the earth. Anne Hudson provides tips on how to get the most from your marketing without blowing the budget
Reportage - Innovation: Innovate to accumulate
Having the courage to do something different can sometimes be difficult as a lack of time and resources can hold businesses back. Mike Butler shares 10 ways to encourage and deliver innovation
Deadline approaches for entries to the 2010 UK Broker Awards
There are less than two weeks remaining to get your entries in for the 2010 UK Broker Awards, the only industry awards dedicated to the broking community
Reportage - market share: Survival tactics
The birth of the direct line in 1985 left many predicting the death of the personal lines broker - but 25 years is a long time and, in true entrepreneurial spirit, brokers have defied the sceptics by adapting to survive. The struggle has produced many…