In-depth - technology: How can you carve out a niche no one else is fishing in?

Mike Crane, managing director, LV Broker, looks at what brokers can do to differentiate themselves from the competition

This month’s In-depth is sponsored by LV Broker

For any business, having a clear focus on who your customers are and how you attract and keep them is critical.

Having said that, sometimes the basics of business can get lost in the headlines of mega deals and consolidation which can seem like the only thing brokers need to worry about. But a business that doesn’t understand and focus on its customer will never survive in the competitive consumer world of