News analysis - Coaching: Asking the right questions
Emmanuel Kenning asks if questions rather than answers can help brokers build a successful business.
Juliet Daye, learning and development manager at Ecclesiastical Insurance, defines business coaching as: "A form of powerful conversations that enable individuals to take ownership of their life and performance. It creates a culture of people who find solutions and results themselves."
Having survived the recession, brokers are used to balancing cost control with investing for the future; cynics might feel that paying someone thousands of pounds to ask questions is far from a top priority. Yet
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