Experts urge pet providers to turn to social media

Margot the dog

Pet insurance providers should seek new ways to engage with customers according to a report by GlobalData.

The report, UK Pet Insurance: Market Dynamics and Opportunities 2019, found that many people opt to pay for pet treatment out of their own pocket rather than buy insurance.

It suggested that insurers and brokers should use social media platforms including Instagram and Facebook to engage customers.

Followers
The report outlined that there are many pet influencers on platforms like

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