Applied Systems report shows only 29% of UK brokers use data analytics tools
Applied's Jeff Purdy discusses the challenges and opportunities for brokers in the UK when it comes to adopting technology.
Brokers still have a long way to go when it comes to adopting digital technology, according to Applied Systems.
The software house revealed in its 2019 Applied Digital Broker Annual Report that only 29% of brokers in the UK use data analytics tools to gain insights from their own data.
Jeff Purdy, senior vice president of international operations at Applied, explained that in a highly competitive market such as the UK, “analytics can absolutely inform the types of business that the brokers
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