Applied Systems report shows only 29% of UK brokers use data analytics tools


Brokers still have a long way to go when it comes to adopting digital technology, according to Applied Systems.

The software house revealed in its 2019 Applied Digital Broker Annual Report that only 29% of brokers in the UK use data analytics tools to gain insights from their own data.

Jeff Purdy, senior vice president of international operations at Applied, explained that in a highly competitive market such as the UK, “analytics can absolutely inform the types of business that the brokers

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