Hailing from Sweden, Ida worked as a news reporter and sub-editor at a regional newspaper before making the decision to move to England in September 2013.

She undertook a year-long master of arts in international journalism at City University London and joined Insurance Age as a reporter in October 2014.

She was recognised by the British Insurance Brokers' Association in its 2015 awards ceremony scooping highly commended in the newcomer to insurance journalism category.