Aviva
Aviva is one of the largest and most recognised UK insurance brands, with more than 320 years of heritage. As a composite insurer, we can provide customers with a wide range of insurance and savings products - from commercial and personal lines to health insurance and pensions, investments and asset management. Using technology and our expertise we try to prevent bad things from happening to our customers in the first place, helping our 33 million customers defy uncertainty and look to the future with confidence. We are the only large scale, multi-line insurer in the UK, our home market. We also have a strong presence in selected markets in Europe, North America and South-East Asia. We focus on markets where we can achieve scale, profitability and competitive advantage.
Aviva responds to Direct Line’s £10.6m fine
Aviva has confirmed it was fully aware of the ‘historical’ accounting errors that have led to the Prudent Regulation Authority hitting Direct Line Group with a £10.6m fine and stated there will be no impact on the integration or the financial benefits it expects from the takeover.
News analysis: Will NCDs for fleets catch on, and what does the future hold for the CV sector?
Last year, Zurich Insurance announced it was enhancing its SME e-trade fleet offering by accepting no claims discount (NCD) claims history in response to broker demand. Saxon East examines the ramifications of this move – and explores other dynamics…
Storah promises brokers more to come as Aviva reaches sub 94% ‘North Star’ COR
Aviva grew gross written premium and policy numbers in a “challenging” SME market, Jason Storah, CEO for UK and Ireland general insurance at Aviva, confirmed to Insurance Age, as he promised further broker focus after its 2025 results.
Aviva posts UK commercial growth as Direct Line boosts GWP to over £9bn
Aviva grew UK commercial premiums by 7% to £3.85bn last year as it improved the combined operating ratio in the line to 93.9% from 95.4%.
Aviva grows broking Rising Stars programme with largest cohort
Aviva has extended its Rising Stars programme with its 19 cohorts, aiming to help brokers retain the best talent from across their business.
People Moves: 23 – 27 February 2026
Stay in the loop with the latest insurance personnel moves.
Aviva restructures GCS team as Probitas CEO Washington leaves
Matt Washington, managing director of Global Corporate & Specialty at Aviva and CEO of Probitas, is set to leave the insurer as it restores his responsibilities into two roles.
Aviva secures naming rights for new 20,000 capacity Bristol concert venue
A new 20,000 capacity indoor entertainment arena in Bristol will be known as the Aviva Arena, it was announced today.
Gledhill: Lucida looking for growth with ‘last piece of the jigsaw’ George
Lucida Group is poised for growth, having secured new capacity, embraced data and bolstered its bench strength with a series of senior hires, according to its CEO Matthew Gledhill.
Aviva takes Myles from Gallagher as branch manager in expanded South East role
Aviva has swooped for Kerry Myles from Gallagher as branch manager for the South East, starting in the role on 16 March.
Customer empowerment levels rising, says Aviva’s Storah
Aviva has seen an “increasing level of empowerment” among customers as the usage of artificial intelligence for research rises, according to Jason Storah, CEO of GI at the insurer.
Aviva enhances Minifleet on Fast Trade to cover more vehicles
Aviva has enhanced its Minifleet proposition to allow brokers to place up to 20 vehicles at new business on its proprietary Fast Trade platform.
Aviva launches HNW in Lloyd’s
Aviva’s high-net-worth business, Aviva Private Clients, has launched in the Lloyd’s market in a move the insurer claimed “creates new opportunities for brokers”.
Aviva enhances mid-market motor trade and property owners
Aviva has made enhancements to its regionally traded mid-market motor trade and property owners products.
MGAA outlines 2026 priorities to strengthen MGAs voices to brokers
The Managing General Agents’ Association plans to focus on expanding member value, enhancing its technical training programme, deepening market engagement and strengthening the voice of delegated underwriting across the UK and Ireland this year.
Aviva brings charity activities in Community Fund and Foundation together
Aviva has unveiled a simplified structure for its charitable activity bringing together the Aviva Community Fund and its previous grant-making programme, the Foundation, into a single offering.
Former Aviva exec awarded CBE in New Years Honours List
Insurance industry veteran Cathryn Riley has been recognised by King Charles III in the 2026 New Years Honours List.
Cardiff regional review: Competition not exterminated by consolidation
Insurance experts in Cardiff outline the diversifying businesses in the media and sporting hub city, and highlight the competitive nature of the market with one broker per village on the outskirts.
Aviva partners with Percayso on data enrichment
Aviva has partnered with Percayso Inform to enhance its data enrichment capabilities, in a multi-year deal.
Aviva urges brokers to educate SMEs on cyber risks
Research from Aviva has found 36% of SMEs rank cyber as their most significant risk, with the insurer urging brokers to step in as firms underestimate cyber and other disruptive risks.
End of Year Review 2025: nCino’s Ashleigh Gwilliam
Ashleigh Gwilliam, director of insurance at nCino calls for more to be done to make insurance careers genuinely attractive to young talent and predicts AI will be handling first-pass underwriting decisions on at least 30% of SME commercial risks by the…