Hiscox to launch ad campaign

Hiscox is set to launch an advertising campaign on UK national television on 1 May. The adverts will appear on several TV stations including ITV1, Channel 4, Channel 5 and Sky Sports. A spokeswoman said: "This will make it easier for our brokers to introduce Hiscox as a credible brand." She added the contents of the adverts are "top secret", though a special screening has been slated for journalists in April. Hiscox has so far refused to comment on how long the adverts will run or its television

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