Most Effective Use of E-Business - A&A Group
The A&A Group has invested time and effort into its online operation, a strategy that has helped it grow its own knowledge base and reap a financial benefit
Broker A&A's first move onto the internet was the launch of InsureYourMotor.com, which provided the expertise from which the QuoteA network of sites was launched.
Quoteacar.co.uk, dedicated to car owners, saw sales increase by more than 30% and motivated an internet expansion.
Taking what it had learnt from the website's experience, A&A decided to invest considerable resources to set up a network of sites to provide insurance for specific groups of motorists.
QuoteA.co.uk was launched in 2004 as
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