Risk perspectives - Why use cross selling protection?

Cross selling does more than generate sales from clients, it also raises awareness of the depth and breadth of services that your business can provide to its clients. It can also protect your business from rivals looking to exploit gaps in your cover.

Cross selling has been particularly successful for retail insurance products such as home and motor; however, it is important to be mindful of the potential pitfalls. Cross selling an inappropriate product or advising on an area outside your