Sparking off a dream scheme.
The IT revolution has opened up a wide range of opportunities for schemes business, which can prove very fruitful for the resourceful broker, says Ken Elms.
Schemes business offers a fertile field for the enterprisingcommercial broker. But the process of launching and operating a successful
scheme is a serious challenge, even for the most experienced broker or
intermediary.
"A scheme is a non-standard offering to an identifiable niche where the
presence of the broker is crucial," says Kevin Aubrey, broker partnering
consultant at CGU, and responsible for scheme marketing decisions. This
definition reflects insurers' broadening attitudes to scheme
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