Tempting decisions
Finding new business and keeping it is an ongoing preoccupation for brokers and insurers and, with aggregators driving many personal lines sectors into aggressive price cuts, the pressure is on to compete in this market, writes Fiona Nicolson.
Insurance aggregator sites provide the opportunity for both brokers and customers to address their mutual requirements in the same place. Having a ready-made pool of UK consumers ready to buy online is proving a considerable commercial advantage for some brokers - especially in personal motor - but as with any kind of online selling, there are good ways and bad for brokers to make use of these sites and several pitfalls to be circumvented in order to maximise the available opportunities.
Jeremy
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