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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
 

Profile: Adam Winslow - Winslow’s world

Adam Winslow has been UK and Ireland CEO for Aviva since May last year. He speaks to Siân Barton about his career, the insurer’s plans and shares his view on current market conditions.

Analysis: Sexism, seniority and insurance

As Amanda Blanc reveals the “misogynistic scars” she has suffered, and says that sexism got worse as she took more senior roles, Insurance Age investigates gender discrimination in insurance

Blog: Chubb Masterpiece – The class of 1996

As the HNW space undergoes change with Aviva moving further into the market, HNW expert John Sims has reflected on the talented team he worked with at Chubb’s Masterpiece brand through 1996 to 2007 and asked, ‘where are they now?’

Aviva grows UK GWP by 4% in Q1

Aviva has posted a 4% rise in UK gross written premiums for the first quarter of 2022 to £1.24bn but a deteriorating combined operating ratio of 99.4%.

Backpage - May 2022

Meet our pet of the month, learn about the industry's charity endeavours and take a look at the lighter side of insurance

Broking Success: Strength in Scotland

Director Tom Yorke recounts his route from Giles to investing in Blue Rock Insurance Brokers, growing organically and competing on quality with the ethos of not doing speculative quotes as well as the opportunities for the Scottish broker as it targets…

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