Charming the market

Following Cobra's flotation, Andrew Tjaardstra meets Steve Burrows, Cobra's chief executive, to find out how he plans to raise the firm's profile and grow the broker to prove some institutional investors wrong

Cobra had a challenging move onto the Alternative Investment Market on 5 July this year, with the business valued at close to £37m. The flotation was a culmination of nine months' work, although chief executive Steve Burrows says some firms can turnaround a flotation as quickly as twelve weeks given the right circumstances. However, this one took far longer to implement and the initial deadline of April was not met, partly because Cobra's complex accounts and reports had to be redone going back