Marketing
HNW brokers ‘one generation from closure’ if they fail to engage new wealth
Failure to engage with high-net-worth clients that fall within the ‘new wealth’ category could see brokers disappear within a decade, unless they change their traditional mindsets.
Marsh McLennan to rebrand as Marsh in 2026
Marsh McLennan has announced it will change its brand to Marsh, effective as of January 2026, the name already used by its insurance broking arm.
UK Broker Awards winners 2025: Lickens, AllClear, Everywhen and Insuretec.com among those crowned
AllClear scooped the Broker of the Year award, and Clear Group executive chairman Howard Lickens won the Achievement Award, at the UK Broker Awards last night in Birmingham.
Peach Q&A: White and Bendelow
Insurance Age caught up with Peach’s CEO, Russell White, and director of commercial, Ryan Bendelow, to find out what comes next from the niche commercial insurer that is hungry for broker business.
RSA/NIG brands end as Intact name comes into force
Ken Norgrove, CEO of Intact UK and Ireland, has detailed plans to double the size of the business to £5bn by 2030, as RSA and NIG rebrand to Intact Insurance.
Podcast: Reid and Clegg present Double Indemnity – episode one, Aon’s Jane Kielty
In a new podcast series brought to you by Insurance Age, industry provocateurs Toby Clegg and Stuart Reid interview a series of well-known market faces, getting to know the personalities and characters behind some of the key movers and shakers in the…
Broker partners with GB Snowsport ahead of Winter Olympics
McGill and Partners has partnered with GB Snowsport, the national governing body for elite British snowsports ahead of the Winter Olympic and Paralympic games in February and March 2026.
Zurich pushes regional campaign for mid-market offering
Zurich has launched a regional campaign highlighting the insurers mid-market offering with 140 billboards on show in areas where key brokers operate, along with 50 billboards in London.
Acrisure continues brand rollout with two more brokers adopting name
Acrisure has announced that two of its specialist brokers, FinCred and Building & Land Guarantees (BLG), have adopted the Acrisure brand and will operate under its name as of today (1st September).
Clear broker teams up with West Ham United as official insurance partner
Lilly Plummer has signed up to be West Ham United’s official insurance partner for both the men’s and women’s first teams.
Biba’s Trudgill on advertising cut through and ‘huge groundswell’ of support
The British Insurance Brokers’ Association’s first national advertising campaign to promote insurance brokers to SMEs has led to an increase in firms saying they would use a broker and raised the name recognition of the trade body, initial data has…
UK brokers and MGAs rebranded ‘to drive scale’
HW Kaufman Group has unveiled plans to consolidate its broking and underwriting brands outside of North America.
UK Broker Awards 2025 shortlist revealed
Today Insurance Age can reveal the shortlist for the 2025 UK Broker Awards.
Interview: JP Allcock, managing director of commercial insurance at NFP Europe
NFP’s John Paul Allcock tells Insurance Age about building the broker’s UK arm from nine staff to over 300, buying and rebranding plans as well as how the business has fared since the takeover by Aon just over a year ago.
Interview: Superscript CEO Chris Barclay
Newly appointed Superscript CEO Chris Barclay tells Jonathan Swift about its plans to enter motor, reduce the number of insurers it works with and treble in size to over £100m GWP after shaking off its insurtech tag to become a truly digital insurance…
MBC rebrands to Clear Insurance Ireland
McAuliffe Barry & Collins Insurance (trading as MBC Insurance and Techinsure.ie) has rebranded as Clear Insurance Ireland.
Acrisure rebrands Scottish brokers
Affinity Brokers has become the first of Acrisure’s Scottish insurance brokers to rebrand, after being bought by the consolidator in 2023.
MyFirst CEO on social media opportunities and Gymshark founder taking a share
James Noble, CEO and founder of MyFirst, is aiming to create a brand every young person in the UK will know in three to five years by focusing on social media, and Gymshark founder Lewis Morgan has taken a 15% share of the business.
Q&A: Andy Talbot on Arag’s transformation
Ahead of the 2025 British Insurance Brokers' Association Conference, Andy Talbot, director of broker, ATE & marketing, tells Insurance Age about the feedback from brokers, technology upgrades, and how Arag is positioning itself as a smarter, stronger…
News analysis: Does the UK broking community actually need another network?
With Jensten becoming the latest addition to the network landscape in March, Martin Friel assesses whether the sector is over subscribed and reflects on how these operations have evolved over the last three decades.
Clear rebrands MGA unit to Shape Underwriting
The managing general agents division of the Clear Group has rebranded to Shape Underwriting, effective immediately.