Marketing
Premium Credit aims for 'aggressive growth' with new recruit
Premium Credit has appointed David Pipe as head of sales and marketing.
Professionalism: Digital as your shop window
Craig Freeman, director of digital services at brandformula has revealed that he has seen a “huge sea change” in the way brokers engage with social media although he is yet to experience chartered brokers using it to promote their status.
New year’s revolution
Refreshing your digital marketing need not cost a lot of time and money, says Kevin Taylor
Broker Expo: Smarten up on social media
There are only 24 hours until the start of the Broker Expo in Coventry where brokers will have an opportunity to “smarten themselves up on social media”.
New Coversure branch in Bedfordshire
Coversure Insurance has opened a new office in Ampthill, Bedfordshire.
How to… measure the impact of digital marketing
▶ In the final instalment of our three part series on how brokers can promotes themselves to current and future clients, Ralph Savage looks at a selection of tools for measuring the impact of digital marketing campaigns.
Peter Elliot resigns from Bluefin with immediate effect
Peter Elliott is standing down as head of marketing at Bluefin, with immediate effect.
Making PPC pay
Many brokers have lost faith in pay-per-click advertising on search engines but, with the proper planning, it can work, says Kevin Taylor
Junction hires AA man as e-commerce chief
Junction has appointed Jamie Queen as associate director, e-commerce and aggregation.
CMCs warned they could face closure over compliance failures
Claims management companies (CMC) must comply with regulation or risk being shut down, the Ministry of Justice (MoJ) has warned.
ebroking 2012: Brokers must use internet to their advantage
Brokers need to be more mindful of how they are using the internet to promote their business, according to Craig Freeman, digital account manager at Brand Formula.
Higos 'making history' with TV advert
Higos Insurance Services will screen its first TV advertisement on 8 May 2012.
Arag appoints internally for key broker role
Arag has appointed a new broker business manager as it makes changes to it sales and marketing roles.
Keychoice improves membership package
Keychoice has added five new benefits to its membership package as the firm tries to gain increased leverage in the network sector.
Quinn Direct rebrand announcement imminent
Quinn Direct’s new owners are to launch the insurer’s new identity as Liberty Insurance later today, the Irish Independent has reported.
Allianz Legal appoints new sales chief
Allianz Legal Protection (ALP) has appointed Phil Ruse to the newly-created role of head of sales and distribution.
HomeServe axes 200 jobs
HomeServe has announced it is to cut 200 jobs in the UK.
Westinsure goes for rebrand at annual conference
Broker network, Westinsure, has unveiled a new logo at its annual conference.
Deacon aims for growth with two new managers
Deacon has appointed two new managers for marketing and business sales respectively.
Special edition: sales and marketing through a digital lens
Insurance Age has launched a special 13th edition dedicated to digital marketing.
Video: how to make your website work for you
As part of a special 13th edition, dedicated to digital marketing in the broking sector, Insurance Age has spoken to a number of experts about various aspects of the digital, business world.
Video: How brokers can make the most of social media
As part of a special 13th edition, dedicated to digital marketing in the broking sector, Insurance Age has spoken to a number of experts about various aspects of the digital, business world.
Broker stars in Microsoft advert
Reading-based Macbeth Chartered Insurance Brokers features in a video advert for Microsoft’s new cloud computing solution, Office 365.
Broking success: Training to gain
Emmanuel Kenning speaks with a profitable, debt free start-up motor broker that is writing more than £50m a year, targeting 250,000 policies within 18 months and focusing on staff training and development