Broking success: Paul Reid, managing director, Lifesure
Commercial ambition: Lifesure is using experience gathered in personal lines to help it make the leap into commercial, managing director Paul Reid tells Insurance Age
▶ What is the origin of Lifesure?
It has been around a long time and was established in 1971 by a man named Colin Barnes. He was an entrepreneurial salesman with an eye for a new product and a new market or scheme.
It started small and built quickly around leisure products. So he left a good legacy after passing away last December. His shareholding is now largely with family members and myself. I was brought in externally.
We have two family members working for us, Simon Barnes, Colin’s son
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on People
Review of the Year 2024: Commercial Express’s Duncan Pritchard
Duncan Pritchard, managing director of Commercial Express would like to leave the term underinsurance behind in 2024, reflects on the amount of time he spent trying to get Oasis tickets, and why it would make perfect sense to appear on TV’s Survivor.
People Moves: 9 – 13 December 2024
Stay in the loop with the latest personnel moves in insurance.
Review of the Year 2024: Markerstudy’s Gary Humphreys
Gary Humphreys, group chief underwriting officer at Markerstudy, hails the completion of the Atlanta deal, dreams of having the MGA’s brand adorn the Tottenham Hotspur Stadium and mulls sitting on the sofa and doing Channel 4’s Gogglebox.
Review of the Year 2024: Ageas’ Middle, Linklater, Clarke and Beckett
The senior Ageas team wish the term ghost broking is never uttered again, hope for a sustainable ecosystem for the repair and re-use of electric vehicle batteries, and consider what an insurance brokers showstopper might look like on Great British Bake Off.
Drazen Jaksic named Zurich UK CEO as Bailey moves to global life role
Drazen Jaksic has been appointed Zurich UK CEO, moving across from being CEO of Zurich Benelux, as Tim Bailey switches to become CEO of the group’s new global life protection business.
Simply Business names Julie Fisher as permanent UK CEO
Simply Business has appointed Julie Fisher as UK CEO having held the role on an interim basis.
Review of the Year 2024: Pen Underwriting’s Nick Wright
Nick Wright, chief development officer at Pen Underwriting, questions the market’s short memory with regards boom-and-bust; is interested in the future of PIB and pan-European consolidation; and offers a pitch to take part in Bear Grylls’s The Island.
Aviva promotes Mark Skillern to head of broker strategic accounts
Aviva has promoted Mark Skillern to head of broker strategic accounts, Insurance Age can reveal, with the provider labelling his promotion as “the final piece in the strategic accounts senior leadership team”, which is led by broker distribution director Michelle Taylor.