Broking success: Paul Reid, managing director, Lifesure
Commercial ambition: Lifesure is using experience gathered in personal lines to help it make the leap into commercial, managing director Paul Reid tells Insurance Age
▶ What is the origin of Lifesure?
It has been around a long time and was established in 1971 by a man named Colin Barnes. He was an entrepreneurial salesman with an eye for a new product and a new market or scheme.
It started small and built quickly around leisure products. So he left a good legacy after passing away last December. His shareholding is now largely with family members and myself. I was brought in externally.
We have two family members working for us, Simon Barnes, Colin’s son
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