Equity rebrands as ERS

Ian Parker Equity

Equity Insurance Group has rebranded to ERS.

All the provider’s operations, includings the Equity Red Star Lloyd’s Syndicate (Syndicate 218) will operate under the new name, effective from today.

Sam Hudson, commercial director at ERS, said: “Today marks the next stage of our transformation. We’re re-positioning our brand as ERS so that we can be absolutely clear on what we stand for and reaffirming our place in the market as a broker-only, motor-only insurer.

“Complementing that, we have a new

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