Brokers expect bold first move from Aviva's new leader Amanda Blanc

Amanda Blanc

Brokers have branded Amanda Blanc’s appointment as Aviva CEO as a great win for the provider, but have predicted that she will be looking to start off by making a bold move.

The insurer revealed earlier this week that Blanc would take over the top job with immediate effect, replacing Maurice Tulloch, who the business said was stepping down for family health reasons.

In a morning briefing with journalists following the announcement on 6 July Blanc stated she would not rule out radical action to

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