Blanc to focus on UK, Ireland and Canada to intensify Aviva growth
The CEO said that as part of this there may be some market withdrawals and “difficult” decisions as she reaffirms Aviva’s commitment to brokers as UK COR soars amid Covid-19.
Amanda Blanc has outlined a triple-pronged strategy to drive Aviva forward and pledged to zone in on and invest in its strongest markets in the UK, Ireland and Canada.
Speaking at a results briefing for H1 2020 Blanc, who was appointed CEO last month, detailed three key actions; focus the portfolio; transform performance; and financial strength.
As part of that she flagged capital exits across some markets in the Asia region.
“If we cannot meet our strategic objectives we will take decisive
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