Aviva reveals 14% GWP rise across digital platforms during lockdown
The provider also saw a 400% increase in webinar attendance as brokers grappled with challenges arising from the pandemic.
Aviva has reported a 14% increase in gross written premium driven across its commercial lines digital broker channels, Fast Trade and e-trade, in the first six months of 2020.
The provider noted that the Aviva Broking Community, which is comprised of regional brokers, was behind a 25% increase in GWP traded online.
According to Aviva, many brokers turned to digital channels during lockdown in order to continue trading, with traffic moving from phone calls to the provider’s live chat facility.
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- Broker’s emails defeat negligence claim
- Academy strikes deal to buy Premierline from Allianz
- FOI request pulls back the curtain on FCA’s broker S166s