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Blog: What challenges await new Aviva CEO Amanda Blanc

Amanda Blanc

It is early days yet, but new CEO Amanda Blanc is certainly talking the talk when it comes to turning around Aviva. Insurance Age content director Jonathan Swift outlines where the battle could be won when it comes to her being considered a success or not.

One of the major take homes after Amanda Blanc was unveiled to the media on Monday as Aviva group CEO was that she will not be afraid to make some bold decisions to turn around the fortunes of the insurance group.

She would have no doubt preferred the circumstances to be different [in that predecessor Maurice Tulloch stepped down due to a family health matter], but there always seemed a touch of inevitability about Blanc taking over a business she began her insurance career at [albeit

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