Moving away from brokers would be a “major dereliction of duty”, says Phil Bayles

Phil Bayles Aviva

Phil Bayles, managing director of UK intermediaries at Aviva, has promised brokers that they will see a “continuation” of the strategy that has made the business “successful over the years” as he explained the recent management changes at the insurer.

Colm Holmes, the chief executive officer of Aviva UK general insurance, is moving to become president and chief executive officer of Aviva Canada.

Rob Townend, currently Aviva’s UK claims director, has been appointed managing director of Aviva UK

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