Learning the lessons of the past

The fortunes of private motor brokers seem to be linked closely to technology. This is not surprising bearing in mind the size of the market - more than 20 million policyholders - and that the key success factors are cost effective access to prospective customers and the ability to offer the most competitive quotation. So are we about to witness another fundamental change in distribution?

Some 40 years ago, most motor business was direct with insurers or through local motor garages. There was