ebroking 2012: Brokers must use internet to their advantage


Mr Freeman told delegates during his closing speech at the 2012 ebroking event that they should ensure everything they put on their firms’ websites should add value. He warned: “Otherwise people will not engage.”

He advised his audience to regularly update websites with fresh information, such as on a blog, and pointed out: “Most of you will already be producing some sort of content already that can easily be added to a website.”

Mr Freeman added that using the internet strategically can make a

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

If you already have an account, please sign in here.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: