ebroking 2012: Brokers must use internet to their advantage

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Mr Freeman told delegates during his closing speech at the 2012 ebroking event that they should ensure everything they put on their firms’ websites should add value. He warned: “Otherwise people will not engage.”

He advised his audience to regularly update websites with fresh information, such as on a blog, and pointed out: “Most of you will already be producing some sort of content already that can easily be added to a website.”

Mr Freeman added that using the internet strategically can make a

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