ebroking 2012: Brokers must use internet to their advantage

Mr Freeman told delegates during his closing speech at the 2012 ebroking event that they should ensure everything they put on their firms’ websites should add value. He warned: “Otherwise people will not engage.”

He advised his audience to regularly update websites with fresh information, such as on a blog, and pointed out: “Most of you will already be producing some sort of content already that can easily be added to a website.”

Mr Freeman added that using the internet strategically can make a